Top 5 SEO Strategies for Your Site
Although Google toughened its SEO algorithms, technology has made things easier. Therefore, the trick is to use technology, combined with effective SEO strategies to beat Google at its own game and continue ranking high. It is not going to be easy, but it will be worth it in the long run.
Here are the top five SEO you should implement;-
HTML Tags
If you wish to be ranked top by Google and other search engines, then you need to utilize writing tags on your website. They make it easy for Google to find your site. You have probably noticed that as you search, the first thing you see is meta tags, followed by keywords after you click the enter.
While there are a dozen types of writing tags, only three are popular;-
- Meta keyword tags- Tell the search engines the purpose of your web page
- Title tags – Should be about 6-7 words. They are the first thing that appears on the listings page during a search
- Meta description – Come below the meta tag, and are usually about 140 characters. Make use of adjectives and ensure your grammar is top-notch.
Keyword Optimization
The first and most crucial step in creating an SEO is selecting the right SEO for your website. Searchers use keyword terms or phrases to find products or services. On its end, Google helps by displaying sites with information closest to what one was searching for. To do this, it goes over the content on a webpage and matches it with the keywords searched.
You have to ensure your keyword in evenly distributed throughout your content. If Google suspects you are inappropriately using keywords, it flags your site out of its rankings.
Content Building
There are different types of content used in SEO, long and short articles, videos, infographics, and social media. Continuously post quality content to build your site’s listings and reputation. Besides, search engines reward sites that are not only reputable and mobile-optimized but are also active.
Write about what your customers want to know and use the various social media platforms to share your content.
Image Optimization
With the digital world becoming more visual, you cannot underestimate the value of image optimization. Proper image optimization enhances the user’s experience, ensures faster page loading, and boost your SEO. Here are some tips to optimize your SEO images;-
- Use JPEG and PNG images
- Use the smallest file size possible without compromising on quality
- Add descriptive captions
- Write an alt text
- Name your pictures using your keywords
A/B Split Testing
To ensure you remain at the top even with the continually changing algorithms, you have to make changes to your site manually. Luckily, if you are unsure of what changes are required, utilize tools such as the SEO Analyzer. Making annual changes can be quite tasking, especially if you have plenty of pages. Companies such as Rank Science and Distilled ODN make this easier, and all you have to do is install a javascript.
Final Words
SEO is an important marketing strategy. However, myths that it is harder to use than before discourage most web page owners. The SEO strategies mentioned above are just a small chunk of what you can do to boost and maintain your rankings.
