Top 5 Digital Marketing Trends in 2021
Covid-19 changed the world in such a way that no one could have predicted it. Human mobility is limited, cities are closed, businesses are forced to temporarily or permanently close, and people are required to closely monitor social distances. In these unusual times, businesses are doing their best to create a sense of mediocrity. With the closure of physical stores, thiet ke web theo yeu cau companies are stepping up their digital marketing efforts to serve customers and build new relationships.
What trends should you keep in mind when setting up your digital marketing strategy for 2021?
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Content for website
Content refresh is expected to remain in focus by 2021. Blog posts, videos, whitepapers, social media posts, and more are effective ways to generate prices. long-term value for business. But how do you create and convey unique content?
The content is not only relevant and quality, but also interactive. This trend is developed by increasing voice search, image search, and developing AI and machine learning. It must have interactive content in the form of surveys, quizzes, contests or computers, augmented reality, virtual and mixed, ads that require a click, swipe, or other types of interactions.
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Video Marketing
By 2021, video marketing competes with text-based content and dominates the power of engaging, interacting with and engaging audiences. Today’s speed of information transmission and cognitive speed make video content much more efficient. Thiet ke web ha noi We often want to watch a short video instead of reading a boring article about a product or service. Just as smartphones are extensions of our body (in terms of entertainment, communication, toolkit and work), they also serve as a form of live and fast video content for people. consumption.
Accelerated video marketing involves a combination of AI and effective marketing and live streaming. It can create a powerful visual tool that can increase engagement and improve user experience across all digital platforms. Thanks to TikTok and Instagram Reels, the easy-to-view, short video ads are expected to become more popular in 2021 than ever before.
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Search by voice
Voice search has been well known since Siri was introduced in 2011. However, COVID-19 has made it easier for consumers to order and deliver information through voice search. . Machines are evolving the way people find, buy, and interact with their devices. Siri, Alexa, Google and Cortana continue to grow in popularity. Approximately 27% of the global online population uses voice search on mobile devices.
As this trend continues, digital marketers will need to use voice search to develop their strategy and content. Marketers looking to target users by voice should consider how they communicate for accents and keywords, as voice search queries yield fewer results than text-based searches. .
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Personalized Advertising.
If people accept ads based on their personality, age, interests, and lifestyle, they are more likely to respond. Better with clicks. However, if the ads are irrelevant, they are more likely to be offensive and lead to “ad blindness”. The results are – no clicks and conversions desired.
In the future, personal advertising is essential. Therefore, marketers need to rely on AI to identify their target audience and “attack” them with relevant and highly personalized messages. Programmed advertising technology helps you deliver relevant messages to relevant people on time.
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Website optimization
Updating your website may not be a bad idea in 2021. Check what your competitors are doing, think about user experience, think about your website’s purpose and review categories. designer’s investment. Existing websites are coded in CSS grids with voice UI, SEO elements, and even data-driven design to improve visitor engagement and improve SEO.
To be competitive by 2021, websites must have more media features, such as videos, images, and animation. A great design will include chapbooks and landing pages, as well as tools like social media.
