As we navigate odd times during the COVID-19 pandemic, the planet has put travel on pause. While most are social distancing, people still stay connected online through social media, FaceTime, video conferencing, and email. People are checking out an escape and for quality content to reduce their stress and enhance your time reception standard. Many hotels in Lahore can create valuable and entertaining content across channels to remain connected with guests in light of this.
If any marketing remains live at this point, the main target should be brand awareness, with friendly messaging that sends traffic to valuable content. If your hotel wants to stay any promotions live, they ought to be focused on advance purchases for future stay dates, with a versatile cancellation policy. From SEO to CRM and style, here are the highest 5 considerations for your digital strategy during the time of COVID-19.
Update local listings, Create FAQ pages, and ensure healthy SEO for your website. SEO is often one of your most precious assets during a pandemic. With fewer travel brands spending in marketing, there’s a chance for more visibility within an organic search. During this time, creating a FAQ page to extend visibility in Google Quick Answers. Questions and answers can focus on your hotel’s highest questions during COVID-19, like steps taken on the property, hotel reopening dates if the hotel in Lahore has been closed, and other top concerns.
If your hotel has closed, make sure to make optimized content around the hotel’s reopening, also as rich destination content, as many of us are daydreaming about future trips once the pandemic subsides. Continue ongoing SEO support to ensure that the web site is entirely crawled and indexed to take care of visibility and rankings.
Specialize in covering branded and destination search terms with sensitive messaging, and consider maintaining a metasearch presence.
Due to minimum competition, CPCs are very low. If you continue to have an SEM budget to spend over the subsequent month, ensure your hotel brand has sensitive messaging. Bold promotions, offers, and powerful call-to-actions can seem insensitive to people at this point. Keep your SEM center on brand awareness, driving traffic to content that increase productivity.
Metasearch also remains a critical piece within the search ecosystem, with global cost-per-click rates on hotel metasearch platforms currently averaging less than $1 for the primary time in years. This suggests that if the budget allows, hotel brands can still participate in metasearch platforms at lower rates and may even collect valuable data while driving traffic and engagement to the hotel website.
Stay connected to customers with content and activities guests can do during the reception. Time spent on social media has developed since people worldwide were asked to remain reception. Other people are looking forward to content that gives a touch shake the present situation. While your hotel in Lahore may or might not be open for business, this is often the right time to remain connected and supply past guests with valuable content and entertainment while they’re receiving.
Share first-person-perspective photos of the destination
Think of sharing first-person–perspective photos of your destination and ask past guests to comment with their preferred activity in your target.
Ask past guests to share pictures from their stay
Ask past guests to share images of a one-time visit and trip to your destination by employing a dedicated hashtag so that people share their trip memories with your hotel.
Share restaurant’s Recipe
Many of us are cooking reception, and there are no better thanks to spice things up than by making a recipe from your hotel Chef. Get productive and share a complimentary cocktail recipe or wine recommendation that’s perfectly paired with the dish.
Send an email to people that have canceled reservations with a choice to rebook a future stay and stay consistent with your loyalty members.
Create an email list for business travelers, leisure travelers, and group travelers who have canceled reservations. When the COVID-19 situation enhances, send an email indicating these guests to rebook with added value or a complimentary welcome amenity.
It’s also essential to remain connected together with your loyal members during this point. Consider partnering by a relevant event and sending an email to loyalty members, helping them provide in exchange for hotel perks and rewards used toward a future stay. Now quite ever, supporting charities is critical round the world.
Get creative together with your digital assets to market social distancing and solidarity around the world. Many brands are becoming creative with their branding and logos to reflect the present times and help rally people to remain reception for the more significant good. NextGuest newly designed an animated version of its logo to market social distancing and remind folks that keeping our distance now will allow us to travel together within the future. A hotel in Lahore should brainstorm creative ways to regulate your branding to encourage people to socialize space and find hope in these stressful times.