The most effective way to rapidly market and expand your business is through a promotional video. Many people are becoming aware of the various advantages of a promotional video, and they can now use it to promote their brands, services, and products.
Today, many people are hungry to get information, but they want it faster. They prefer to watch a 2-minute video than spend 15 minutes reading some text. Videos can also help businesses to communicate their vital points to their audience in minimal time. However, how does video marketing work? This is something you must learn before you incorporate video in your marketing efforts.
Here are some benefits of a promotional video to your business.
- Video boosts conversions and sales.
Adding a product video on your landing page can increase conversions by 80%. Videos can also lead directly to sales. Studies show that 74% of consumers who watched an explainer video about a particular product bought it.
The effectiveness of a video is not even surprising because, after all, humans are more attracted to what they see than to what they feel; vision is the most dominant sense in humans.
- Video builds trust
Trust is the most significant foundation of a business, and conversions and sales can increase through trust. Any business should strive to build trust with its customers. The whole concept of content marketing is based on trust and creating long-term customer relationships. Marketers should not focus on selling but instead let the people come to them by providing them with exciting and useful information.
Promotional videos can also foster trust. Some customers are still skeptical about buying products and services online because they think it’s full of fraud and cheating. However, effective marketing can present your products in a conversational and approachable form.
- A video shows excellent ROI
About 83% of businesses say that video provides a good return on investment. Although video production is still not easy or cheap, it pays big time. Besides, online video editing tools are continually improving and becoming more affordable. And there are smartphones today that can still make some decent videos.
Another good thing is that your video doesn’t have to be perfect. It is the content that matters. Many people don’t care about the design of the video but how the product is explained.
- Video appeals to mobile users.
Video and mobile go hand in hand. About 90% of consumers watch videos on their mobiles. Mobile video views have grown tremendously over the years. And since many people like to watch videos and the number of smartphone users is increasing, your video audience can get bigger and bigger.
Also, as per Google, the number of smartphone users is twice that of TV viewers. With the growth of mobile videos, brands should give consumers a better when it comes to video content.
- A promotional video can explain everything.
If you are launching a new product or service, you can create a video to show how it works. 98% of users say they have watched an explainer video to learn more about a product. You can use animated videos if you are trying to explain a difficult concept. Animation can bring ideas to life that no text or live video can.
