Top 5 Benefits of Gamification

Gamification has come a long way since the 19th century. Back then, Russian scientist Dmitri Mendeleev used it in the periodic table classification. In the 20th century, this technique helped teach geography and history (the game Where in the world is Carmen San Diego).

Today, gamification is far from child’s play. HR and L&D departments in startups and businesses take it to a new level with the help of software developers. Gamification has found applications in most organizational processes. It helps solve various problems, save time, boost engagement, and more!

What Is Gamification in Learning?

Gamification is the use of game principles and design elements to solve problems. It borrows from the general theories and practices that go into game design and applies them to other contexts. It is used to enhance learning and gain new knowledge while having fun. Here’s a list of a few things you can streamline with the help of gamification:

  • Employee recruitment
  • Training
  • Evaluation
  • Boosting productivity
  • Encouraging compliance and cooperation
  • Marketing
  • Crowdsourcing
  • Customer retention
  • Improving sales staff performance
  • Engagement during workplace training

Among the game-like elements that you can use are points, badges, and leaderboards. Points act as visual markers for progress, badges acknowledge an achievement, and leaderboards demonstrate competitive placement.

Proceed with caution: the application of gamification to l… | Flickr

Gameful design works by triggering human characteristics that drive intrinsic motivation. These factors include our attraction to:

  • Social interactions
  • Achievements
  • Meaningful contributions towards a goal
  • Engaging in increasing challenges and self challenges
  • Demonstrating competence
  • Self-expressing
  • Participating in fun activities

eLearning gamification has never been so popular. Applications for both computers and mobile devices target specific learning environments and goals: training, skills practicing, or problem-solving. Let’s see what benefits you stand to gain.

Interactive and Fun Learning

Ask any self-made millionaire what you need to do to succeed in life, and you are guaranteed to hear “have passion.” The more excited you are about a task, the more time, energy, and attention you dedicate to it. Gamers spend hours a day glued to their screens because the game is fun and they love it. It is obvious that fashioning a learning experience with the primary game elements will make things more interesting.

Gamification adds a unique interactive factor to eLearning so that the process of acquiring new knowledge is fun, exciting, and informative. It offers participants a chance to get immersed in the program and feel like part of the whole system. It is the key to creating motivation, virality, and addiction, which will encourage every tad of performance from employees, trainees, customers, and participants in any program.

Motivation to Learn

Most people will stop at nothing when gaming on a console or computer. Sometimes not even for meals. Although the goal here is not to make learners skip meals, you can see how participating in a game might motivate them to try again and again while improving productivity in the background.

There are three main motivational factors through which gamification helps increase performance and overall satisfaction:

  • Achievement. Players are constantly trying to excel and demonstrate their mastery over the challenges they have to undertake.
  • Social factors. Interactions with team members result in better relationships, team building, and increased motivation.
  • Immersion. As the participants earn points or badges and clear levels, they explore, discover new aspects of the game, and create unique experiences – all while learning what was intended.


Instant Feedback

Making progress could prove difficult if you are unable to measure how many steps you’ve taken. The reverse is also true – you may end up spending a lot of time and energy towards a goal that you have already achieved but can’t tell.

Gamification in learning empowers employees to collaborate towards meaningful, measurable targets and get accurate feedback in real-time. A performance-tracking system helps provide accurate feedback and acts as a powerful motivator, especially when automated.

Feedback also gives employees a shot at doing better next time. They know they did not do quite as well but are inclined to work harder, waiting for another performance update. If not, at least the company can tell exactly how much progress is being made and how well each aspect of the training is doing.

Play in a Team or Alone

Gamification campaigns can be designed for teams, individuals, or better yet, both. Employees can work towards personal benchmarks within teams with a common objective and get feedback concerning their relative progress.

Depending on your needs, you can customize gamified tasks for individuals, teams, entire departments, or all of the above.

Automated Recognition

Recognition is an integral part of success stories. It’s why we have awards and leader boards in almost every niche within all industries. Gamification can help single out top-performing, as well as most improved, members.

The performance does not necessarily have to be measured against the whole team. Individuals can be recognized for progress made relative to themselves. This aspect of gamified learning shows employees that their efforts and progress are appreciated.

Conclusion

Although it started as a tool to foster learning in schools, gamification is a key part of many organizational processes today. It is the one shared trick a company can use to enhance learning and skills training while saving time without pushing employees around.

Beyond the company walls, gamification can also be incorporated into customer feedback, crowdsourcing, and recruitment to encourage participation and boost results. The list could get longer, so what other gamification applications and benefits do you have in mind?