TECHNOLOGY

Top 5 Benefits and Use Cases of Real Estate Marketing Automation

A real estate agent needs to work hard and convince people. So success in real estate is not easy, and even more difficult to stay successful. While succeeding as a real estate agent is challenging, staying that way means scaling the business and managing many customers. 

It can get tricky as the business grows. A marketing automation tool can do wonders for a growing real estate business. Whether it is segmentation or crafting personalized emails, real estate marketing automation can save a lot of time and cost. 

Realtors know the importance of maintaining relationships with their customers. Real estate marketing automation enables you to focus on the essential things and takes care of the repetitive activities that would have otherwise kept you / the team hooked for hours.

Let us discuss the importance, benefits, and how real estate marketing automation can help you manage better because marketing automation is beneficial for email personalization but can also help automate marketing processes.


Real estate marketing automation

Real estate marketing automation helps streamline processes and workflows, manage campaigns, create and manage ads for various social media channels, and design campaigns effortlessly.

The market offers various marketing automation tools that provide a variety of exciting features and pricing plans. For example, real estate agents mostly use marketing automation for mail merging. 

But a good marketing automation tool enables real estate businesses to identify leads, create segments based on different categories, manage the schedule, automate processes, social media posting, and managing emails. 

It means a marketing automation software tool like Aritic Pinpoint offers tons of features that enables realtors to manage all their day to day mundane activities so that the team can concentrate on more important work.


Benefits of Real Estate Marketing Automation

1. Sales Funnels

The various stages like awareness, interest, evaluation, decision, and purchase phase at which customers pass through before making the final purchase call are termed a sales funnel. The sales funnel begins with generating leads through videos, blogs, webpages, and social media channels in real estate marketing automation. 

Lead capturing, customer journey, conversations, and final buying decisions are the various steps involved in a real estate sales funnel. Planning out the multiple stages helps to automate better.

2. Lead Segmentation

Dividing customers into well-defined groups helps to manage automation better. While many marketing automation tools offer this feature, the users need to have a good understanding of their target audience to build customer profiles quickly.

3. Improve Security

Security is an area of concern with every software tool, whether it is automation or not. Therefore, adhering to the security practices for real estate marketing automation and setting up a password manager to ensure safety against hacking is vital.

4. Lead Magnets

Lead magnets enable the automated process to begin with a customer’s email address. It helps to build a repository of leads and further automate and improve customer outreach. In addition, in-depth information about the process through samples, free consultations, e-newsletters, and subscriptions help to generate lead magnets.

5. Managing relationships

Real estate marketing automation helps to clear up a lot of time and cost. Therefore it is best to utilize the same to improve relationships with the customer. However, too much automation can do more harm than good since it makes things appear too robotic. Therefore, striking a good balance between automation and human interface contributes to business scales and achieve success.


Use Cases for Real Estate Marketing Automation

1. Email marketing

An email campaign helps send to a large number of potential leads in a single click over a few weeks. These emails encourage the customers to stay interested in the properties that they would like to consider. Email marketing campaigns help businesses schedule emails, ask customers to sign up for newsletters, and create segmentation to send appropriate email content. 

2. Lead Management

Generating and managing leads is the most vital part of any business, and Real Estate Marketing Automation enables you to automate the lead management process through your lead magnets. In addition, CTA enables visitors to leave their email addresses. It helps you to send them automated personalized emails. While the market has various messaging apps, studies suggest that 94% of real estate agents prefer to communicate with their potential buyers through emails.

Sending emails from an email id with the domain address is also helpful because that enables potential buyers to visit the website. Once the lead magnet trigger takes place, the automation process for personalized emails can begin. Creating an email campaign becomes easier with scheduling emails and segmentation to send appropriate customized email notifications. It is a good idea to check on the features provided by the automation software provider to ensure you pay for what you use. 

 3. Increase Social Media Engagement

As per a National Association of REALTORS survey, 82% of real estate agents use social media for their business. Twitter and Facebook are beneficial for the real estate business. However, the ability to use them for engaging with the customers is vital for succeeding. Direct engagement through real-time communication with the customers is another way of using the social media platform other than uploading images, advertising on upcoming events, and sharing helpful content. Real estate marketing automation tools help users to create social media posts and schedule them for posting.

4. Facebook Ad Generation

Ads on social media channels are compelling since they have detailed information about their users. This information helps real estate marketers to create ads with suitable content that helps different customer groups to engage. In addition, the market offers various automation tools that allow users to update details of a new property to create ads automatically. 

Automation tools also enable users to view the performance of these ads to analyze engagement. The automatically generated reports help real estate marketers save time and redesign the next campaign accordingly.

5. Paperwork

Real estate marketing automation helps to cut paperwork tremendously. Records, agreements/ contracts, and keeping track of other official documents is a lot easier when managed online. Sharing documents, e-signature, and many other relevant features are a part of many automation tools. Automation helps to cut any errors and save a lot of time and cost. A survey suggests that more than 40% of businesses currently not using marketing automation will invest in automation tools in the next year or so.


Conclusion

A growing real estate business has tons of customers, both potential and existing. It means keeping track of the updates, communication, streamlining activities, and engaging with the customers can all be overwhelming due to the enormous number of customers. However, this becomes extremely easy, efficient, and effective when an automated software tool keeps track of all the activities. 

Marketing automation in real estate helps realtors focus on building relationships, collecting and analyzing valuable insights, making data-driven decisions, and cutting a tremendous amount of time and cost.

From lead generation to segmentation, email campaigns to analytics for further analysis are made possible effortlessly through real estate marketing automation.


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