Just like its parent app Facebook, Instagram rose to big success in very little time. Since its launch to today, millions and millions of people have registered in the app. The craze of Instagram is insane, and it gives a hard fight to the popular Snapchat. Now, there are some big reasons for the fame of Instagram. Instagram is the biggest Social Media platform, where both commoners and artists, organisations reside simultaneously.
Among them, if there is something that benefitted a lot from the app are the businesses. Marketing through Instagram is a big boon for them as Instagram asks for no money. Unlike Facebook, it has everything free, and opening up a business account is no hard deal. Setting up your account you can seamlessly advertise your brand and products without any issue.
Most of the start-up businesses of today take the Instagram game seriously as a tool for marketing. Even if you did not know about all these, you could still open up a business account today. Regarding gaining in credibility, well almost every company get Instagram followers and likes to boost up. All you need to do is understand the trends of Instagram and calibrate to take your company’s marketing higher. Well, that is what this post is all about, so go ahead and have a read.
Instagram Stories Make Your Account Look Active
If you are an Insta person from before 2018, you should know that there was nothing as ‘Instagram stories.’ All that you had were ‘Instagram feeds,’ which is basically what we call an ‘Instagram post.’ In 2018, Facebook, Inc. (owner of Instagram) introduced Instagram stories, following Facebook’s introduction of the same. This trend became a major thing as people just loved to share every moment of their lives with their followers.
Wait, are we not supposed to talk about business and marketing through Instagram? Okay, so talking about that, you should note that the Stories section became a big thing for the business accounts too.
Earlier, you needed to post well-defined professional stuff with your customers in the Feeds. Things have become different as you can now connect with your brand’s fans or customers more informally. For now, you can put up random stories, introduce Social Media fun events, and all of that to keep your people engaged. Like said, big brands buy Instagram followers to have even more responses. As a conclusion, well, this new thing worked pretty well.
Instagram Algorithms Keep Changing For Good
Instagram always keeps their algorithms changing, and that is always for a better reason. If you remember, feeds in the earlier days were in an old chronological order. Well, yes, they helped the businesses a lot. However, it had its own sets of limitations, and that is how Instagram brought the change. Researchers said that users did not find enough faith in believing in the ads and buying accordingly.
Understanding this conception, Instagram understood that only famous faces could make people buy from the brands. With that in mind, they approached the influencers to promote the products of the brands they liked. In that way, customers found a reason to trust the products, and thus, this is how marketing happened.
Appreciating Customers For Being Real
Any Instagram follower would notice that the influencers or celebrities share their real-life stories. They upload pictures or videos where they might not look like a hero, but they look real. In this way, they seem to connect with their fans better while spreading the message of being proud of what they are. Well, this might not have a direct connection with business marketing, but indirectly, it does hold a meaning.
People seem to love these gestures, and if you want to be a fan-favourite brand, you can follow the footsteps too. Appreciate your customers by relating to your products to be proud of whatever they are. Post frequently so that they find a connection of your products with their lives. Let them feel that even a company like yours do nothing but encourage the act.
Use The Hashtag Scenario To Inform About Your Products
You probably know that people trust Google more than anything else these days. Well, you will be surprised to learn that Instagram is getting more and more reliable to the people. Honestly, there are a lot of products on Instagram, and people trust the app. If you know a bit more about the app, the hashtag scenario might be helpful for you. So, you can use appropriate hashtags and inform people about your other products as well.