Top 3 Purpose-Driven Start-ups in 2022

2021, What a year it was. We expect 2022 to be a better year for everyone, but it won’t happen independently. It is up to the world’s citizens to make a difference. Of course, every for-profit company will prioritize money, but some companies have a goal that is just as vital as their profit margins. This category includes the following brands, which truly alter the world in critical areas.

Pollima:

Pollima is a mission-driven furniture company that makes furniture from hemp waste and locally sourced materials. Their utilitarian, eco-friendly furniture is not only “elegant” and “durable,” but it also has a negative carbon footprint. In addition, this mission-driven furniture company takes a unique approach to transparency. On their home page, Pollima deconstructs their resource extraction and manufacturing methods. They then walk their customers through the many components of their furniture and even set a lofty aim of limiting manufacture within a 200-mile radius.

Just Breakthrough:

Just Breakthrough is a purpose-driven clothing brand owned by a 23-year-old skater boy named Christian Twyman from Boston, Massachusetts, born on 18th May 1998, @christiantwyman (https://www.instagram.com/christiantwyman/). Twyman has always fascinated the fashion industry (clothing and shoes). He came up with the idea for JUST BREAKTHROUGH, as he was going through a hard time last year.

Just Breakthrough is his brand’s main principle, which inspires us to keep pushing through life, even when things are complex, and never give up. @shopbreakthrough (https://www.instagram.com/shopbreakthrough/?hl=en) posted a description of the brand on Instagram, encouraging people never to give up and to learn from their failures. As a result, we will all be better versions of ourselves while also achieving success in our markets. His brand will debut in the spring of 2022.

Christian admires how people express themselves through clothing because it reveals a side of self-assurance that they cannot show in other ways. Even if only one person is happy due to his clothes business, it will mean the world to him. Twyman also believes that the mental health of the people is essential. Christian thinks that we must make a concentrated effort to raise mental health awareness for a crucial reason. We need to de-stigmatize how we think about, approach, and recognize mental health concerns in our culture.

Nature’s Fynd:

Nature’s Fynd uses the Fusarium strain flavolapis bacterium to manufacture an infinite supply of proteins wherever on the planet. This company now sells two products: dairy-free cream cheese and meatless breakfast burgers. The brand produces proteins while utilizing 99 percent less land, 87 percent less water, and emitting 99 percent fewer greenhouse gases than beef farming. To “nourish people and nurture the world,” the brand promotes curiosity, diversity, and resilience in addition to fewer resources and emissions.

Purpose in a brand can increase its appeal among the public, as research shows that over 72 percent of consumers prefer to buy from a company with a sense, and dedicated supporters would even protect their favorite brand.

Please leave a comment about your favorite purpose-driven brand that we overlooked.

sarahjay

Sarah Jay is an Australian content writer from Melbourne. Her amazing writing skills give a boost in her career and now she is a senior content manager. Also in her free time, she likes to design a logo for websites and businesses.