Using social media is a great way for marketers in any industry to find new customers. But as the number of social networks grows, it can be difficult to choose the right ones for your business. While your first thought might be to use all of them, different social media platforms are designed to appeal to different target audiences.
Monthly Active Users: 2.7 billion
Best Uses: Engaging Audiences, Gathering Feedback, Customer Service, Advertising
It is one of the largest social media platforms in the world and was one of the first to provide advertising opportunities for businesses. A Facebook business page is a must for any company or brand, and you should update yours regularly. Facebook has recently changed its logo.
Monthly Active Users: 330 million
Best Use: Real Life Updates
Twitter is a rapidly growing platform and many people search for news and information on it. It can be especially useful for companies that regularly publish original content. If you make it part of your strategy to share useful and informative content, you can earn a reputation as an authority in your industry.
Registered users: over 706 million
Best Use: Reaching leads and potential employees of B2B (electronic marketplace)
LinkedIn is a social network for professionals, which means it can be a useful tool for reaching B2B leads.
Registered users: over 2 billion
Best Uses: Corporate Culture Lighting, Tutorials, Demonstrations
YouTube is one of the largest sources of user generated content on the Internet. And if your company creates its own content, this can be a great way to connect with users. In addition to the views you get directly from the platform, you can also use YouTube to embed videos on your site. And given how effective visual content is in attracting site visitors, that’s already enough to create an account.
Monthly users: over 400 million
Best Use: Sharing Products
If you are into e-commerce, you must be on Pinterest. The platform allows you to upload photos with short descriptions and a link to the product page. The built-in shopping feature makes it easier than ever for businesses to market their products online.
Best Use: Brand Building
Instagram is built around photo sharing and is great for any visual content. However, it is not a text-heavy platform and also does not allow for links in posts.
Instagram is the best social network for businesses looking to create photos and videos for their audience. That being said, the platform is a valuable tool for building your brand identity. Using hashtags on Instagram is a way to expand your reach. The platform also offers enterprise advertising options that can be accessed through Facebook.
Average monthly active users: over 430 million
Best Use: Researching an audience or content, interacting with niche audiences
Reddit offers users the ability to interact with each other based on shared interests. On this platform, you can share content, links, or ask questions in topic groups called subreddits. You can find a subreddit on just about any topic. You can use Reddit as a research tool to understand what your audience is talking about and then create content for them. In addition to research, Reddit also offers ad options to help get interested users’ attention to your business. One of the most popular social networks with a catchy logo.
Blogs Registered: 507.2 million
Best Use: Reaching Out to Young Audiences
Technically, Tumblr is a microblogging platform, but it is still a valuable tool for reaching users between the ages of 16 and 34. It has the youngest demographic of any social media, and its users are very active.
That being said, marketing on Tumblr can be a challenge if you’re unfamiliar with the platform. It has a great “community” with a lot of jokes and memes, so you should take some time to get used to it before using it in the market.
Users: over two billion
Best Use: Direct communication with customers, sharing information about products or services
WhatsApp is an application for exchanging messages with your contacts. The WhatsApp Business app allows your company to create a business profile and automate customer messaging. WhatsApp also offers businesses the ability to create catalogs of their products and services.
Best Use: Give users a peek behind the scenes of your business, take part in viral trends
TikTok allows users to share short videos for different purposes. Quick lessons, viral dances and comedy skits can be found in the video sharing app. Besides sharing videos related to your business, you can also take advantage of TikTok’s advertising options.
While it’s hard to say with certainty which social network is the best for doing business, choosing the right platform is only the first step in the process. Once you create an account, you will need to define your goals for each platform, as well as the content and frequency of content posting.