Tips To Improve Your Video Production For Social Networks And Digital Media

The video at gillespie corporate video productions shas become an essential element in social networks, to express ideas of people like you or me, reflect the message of a company, advertise a product or service, and even be in contact with your favorite artists through Live Streaming.

Not all videos have the preparation and quality necessary to carry out their mission, which is to generate the views required to convey the message.

Here are a couple of tips that will help you raise the quality of your productions for social networks and digital media.

Use Your Own Creative And Original Content.

The most important part of this whole process is the “main idea.” You must be very clear about what you want to do, how you want to do it, and why you want to do it; think clearly about the purpose of your videos. Once you have the concrete idea, you can move on to planning.

Remember that defining your audience, to whom the message (the video) is directed, is as essential as producing the video itself.

Gillespie corporate video productions recommend you be creative, do not repeat what already exists today, remember that people are interested in seeing new and innovative things. Use your content; if you want to make a video about food, use recipes that only you know; if you promote your company or a product that highlights the characteristics that differentiate you from your competitors, do not be afraid of innovation and originality.

  • Use original content
  • Use an original idea, be creative and use your content
  • Define what you want to do, how you want to do it, and why you want to do it
  • Define your audience


“Forewarned is worth two,” this could not be truer than in video production. We won’t tire of telling you that planning, planning, planning ahead of any presentation will save you a lot of time, frustration, and even money.

Put your ideas on paper, write the statement and how you intend to carry it out. Then, brainstorm and analyze, based on your “main idea,” what you need to make your video? From what equipment to use, bring a rundown (order of video topics), the place (location) where you will record the video, etc.

To plan

  • Put the main idea on paper.
  • Make a list of everything you need, both equipment and accessories
  • Create an outline; this will help you have continuity and order in your videos
  • No matter how prepared you are, you will always have to improvise a bit.

Very well, you already have everything on paper, and you are very clear about what message you want to send to your audience now; let’s see what you need to achieve your goal.

Select Your Recording Equipment

Nowadays, it is no longer necessary to throw the house out of the window to create good quality visual content. Instead, we recommend using the equipment that best suits the project’s needs and is within your budget.

If your “main idea” is well defined, you will quickly know what type of equipment to use. Consider the following characteristics: if you record in a studio (even if it is your home garage) or on location (outside), if your video will have a lot of movement or will be static, do you plan to record HD, UHD, or 4K, if your video will be recorded in 30fps or 60 fps or slow motion, it will be the live transmission, on which platforms (social networks) the video will be distributed. All these points will define what equipment you need.

In Live Streaming, it is essential to consider those different components used to perform live transmissions, such as Camera (s) or mobile device (s), switcher, computer, and converters.

In general, DSLR and mirrorless cameras like the Sony Alpha line of cameras are a good option for this type of project, especially if your goal is to create the highest quality videos. We also recommend the Cyber-Shot series if your budget is lower, but you don’t want to sacrifice a lot on quality.

If you want versatility, functionality, and quality and have a flexible budget, we recommend the Sony PXW and XHR line of professional video cameras. However, don’t let the word “professionals” scare you off, as the price of these cameras is usually lower than you might imagine. We also recommend Sony Handycam’s line of commercial camcorders as they record HD, UHD, and some record up to 4K and have a wide range of settings.

We do not rule out webcams and mobile devices such as cell phones and tablets to produce videos for social networks and digital media since these have the most excellent compatibility to distribute on these media. Still, the point is to improve the quality of your videos. Therefore, we recommend you use this option only if your budget is limited.

Select Your Camera

Define very well the characteristics of your video. This will help you choose which Camera to use.

Cameras That We Recommend

  • Best image quality: Sony Alpha A7 III, A7S II, A7R III, A9
  • Special for bloggers and YouTubers:  Sony Alpha a5100, a6000, a6500, a6300
  • Compact and on the go: Sony RX100V, RX100VI, RX0
  • Flexibility, connectivity, and quality:  Sony PXW-X70, PXW-Z90, PXW-Z150, HXR-NX5R, PXW-Z190, HXR-NX80