Tips to consider for improving online reputation management in 2021

More often than not, when you start a new business, your only fans are the people close to you. Genuine reputation, fame, and success come only when other customers feel the same way about your brand. Your business’s online reputation is dynamic and changes regularly. It is crucial to manage your reputation smartly and find your way through current trends, likes, and mindsets. Navigating through multiple factors effectively can keep your brand’s reputation soaring high. Certainly, you can partner up with a digital PR agency to campaign your reputation. Here are some tips to consider for improving your brand’s online reputation management: 

1.  Monitor your online presence:

Keeping track of what your brand image looks like can help you assess and improve the situation. If you are in the dark about something, it is nearly impossible to make it better. To get a clear picture, you have to monitor your reputation in places where your brand is present the most. For instance, people could be talking about your brand on review sites such as Glassdoor or TripAdvisor more than they do on social media. Here, you will get more by concentrating on these sites than trying to find out what you look like on Instagram. Keep a close eye on sites that speak about you and follow the conversations, posts, or comments to improve your brand’s reputation. It is nearly impossible to keep track of all conversations throughout the internet with all that being said. Therefore, you can optimize media tools or digital PR agencies to monitor your online reputation efficiently and keep you updated regularly.

2.  Managing your reviews:

People trust online reviews more than anything these days. They give more importance to customer reviews than official reviews. Nothing attracts or drives away a person like a success story or a tragedy respectively. To put it simply: online reviews can make or break your brand. Managing public feedback is one of the most important things to take care of in reputation management. An important thing to note is that people usually don’t bother leaving a review if they are satisfied. However, dissatisfied and disappointed customers usually go all out on review pages. This means that even if you have more satisfied customers than those who are not, your reviews will appear the other way around. To  ensure that happy customers get their praises out in public, request them to fill out a feedback form and publish it on your website or review pages. This can keep your reputation authentic and not just in the hands of disgruntled clients. You can take an extra step to help your customers and turn bad reviews into good ones by responding to dissatisfied customers and helping them out.

3.  Work with influencers who have a good online reputation:

Influencer marketing has been trending of late. If well-reputed people recommend your product or brand to their followers, there is a good chance that they will visit your store. It also expands your reach, gives you credibility, and allows you to cross-promote. The key to finding the right influencers for your brand is to check if their main following is similar to your target audience. Once you find a suitable influencer, you will notice your sales and reputation shoot up. You can also entrust this job to a digital PR agency.


Business reputation is one of the key elements that decide the fate of a brand. A good reputation will keep your company successful and thriving for a long time, while a bad reputation can lead to a decline in sales and branding. Follow the tips mentioned to manage your online reputation and uplift the success of your business. Better still, partner with a proven digital PR agency for a whole range of services including social media verification service and media placement services.


Sudarsan Chakraborty is a professional writer. He contributes to many high-quality blogs. He loves to write on various topics.