Tips on Designing an Excellent Roller Banner

One of the essential things to bring during trade shows and exhibitions are roller banners. It’s not just that, as they’re also an actual product to promote your business. You can even place roller banners outside shops or any other venue. As you plunge yourself into the business industry, you’ll know that there is more to roller banners than just a tool for advertising. 

With its usual size and the space, you need to place the banner, you must get every aspect correct when you’re designing them. In that way, you’ll be able to create a stunning roller banner that would attract customers in no time. So, here are tips you need to consider when making an excellent roller banner. 

You Need to Make Sure it’s Readable

When planning about what information you’re going to put on your roller banner, you need to think carefully about how people usually read things. People often read words from left to the right, so you must stick to this format when placing your message on the banner. Also, to make sure that you get high-quality printing, you can try printers Newcastle. This way, you can ensure that your target market will be able to understand your message. 

Once you do that, you can easily get the people’s attention and make them read what’s on your banner. One thing you also need to consider when placing a message is that you should only put the essential information you need to convey. The more text you put on the banner, the harder it’ll get the people’s attention. It’ll only make people turn away from your banner.

Make Use of the Colours

One aspect you need to consider when making an effective roller banner is the colours you put in it. The colours you use must work well together. It’s not just about having an excellent design, because it’s always about catching the people’s attention. Also, it would be best if you made sure the colours you choose will complement your logo. That way, you’ll be able to highlight your logo in your roller banner. 

When it comes to roller banners printing, there are countless colours you can choose to complement your design. So, you need to be aware of the impact it’ll bring your target market. For example, grey and black are considered “serious” colours, while bright colours can easily catch anyone’s attention. Bright colours are great, especially if you’re trying to sell something. If you’re not sure what colours you need to put, you can try using Adobe Color CC to help you figure that out. 

Keep Your Logo at the Top

The golden rule of creating a roller banner is to keep your company’s logo at the top part of the banner. The reason is that the top level of your roller banner is often the first place people look. To get your target market’s attention, you need to print your logo clearly and with high-quality. You can check out roller banners printing Newcastle Upon Tyne as they have some of the most reliable printing services in the area. 

Once you’ve placed the logo on the top part of the banner, you need to follow it down with your primary message at eye level. That way, most people will be able to read your message just by looking at the logo. More readers mean more people will be interested in what you have to offer. 

Use High-Quality Images

As you know, roller banners are quite large in particular. So it’s essential to use high-quality images to avoid printing pixelated ones. Low-quality images will just ruin your roller banner. The images you put on it are among the primary reasons people get attracted to your roller banner. If you’re looking for reliable printing services, printers Newcastle will be able to provide high-quality image printing. 

Choosing the right image isn’t just about downloading what you can see on Google or any browser. Once you’ve placed downloaded pictures on the banner, the resolution changes and will be set up for RGB (Red, Green, Blue) format. So when choosing a suitable image, you might need to use high-quality stock images. You can get these images through Adobe Stock or might as well use your photography. The best image you can add is those you captured personally. 

Before you print your roller banner, you need to double-check everything from its format to its size. You need to make sure it’s set up as CMYK (Cyan, Magenta, Yellow, Key) to produce high-quality printed images on your banner. 

Aesthetics Are Essential

For starters, aesthetic means studying how a human brain interprets things as ugly or beautiful. So, if you want to get your target market’s attention and recognize your products, you need an aesthetic design for your banner. This way, your design will be interpreted as unique. As you know, people get interested in things that are uniquely designed. You need to make sure your banner is incomparable with the other typical ones. 

Social Media Information

With the current technological era, most people have already created their social media accounts. Well, of course, you can almost find every piece of information through social media. So, it would greatly impact adding your social media profile on the banner for people to locate you quickly and easier. 

As you know, every business has its social media profile to promote their business further. So, just imagine someone from the crowd got interested in your banner. They’ll be able to contact you directly through your social media accounts. That’s pretty convenient nowadays. 


There are many ways to promote your business effectively. From social media, videos, email, to even creating billboards. Still, when you’re attending an exhibition, or you wanted to catch the attention of your target market quickly, roller banners could still be essential and can be the perfect tool to promote your business. So, don’t waste your time, create one now, and start gathering new customers.

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.