If you’re looking to start a business that is pandemic-proof, a streaming company will not be such a bad idea. This is true for a couple of reasons. The demand for video content has been on an upward trajectory for the last couple of years. That means that streaming services will always be a viable business now and in the future. The good thing about starting such a business is that you don’t need deep pockets in order to start. With a modest budget and the right mindset, it won’t be long till you land your first client. Here are some tips that will come in handy if you’re looking to start a streaming company in 2020.
Build the Platform
Building the platform is going to be one of the most challenging aspects of the whole process. Streaming services require bandwidth and you’ll not want to work with just any other hosting provider. There are ready-made platforms but might not be robust enough for your needs. The first thing you’d want to make sure that you’re getting right is the hosting. You can check out Linux Dedicated Servers Linux Server Hosting so that you’re not having any issues when it comes to performance.
You’ll also need to figure out the content that you’ll be streaming. You can find inspiration from companies like Netflix that have mastered what the audience wants and are always making alterations to meet their demands. You need to find the right balance between getting what the audience wants without compromising your ideals on the reason you started the steaming platform in the first place.
Since it is going to be your own streaming platform, it is important to be aware of how you’ll secure the server space. Video can eat up space really fast. The first thing you’ll want to make sure of is that you’re getting a scalable solution. You have to figure out the solution right from the beginning so that you’re not being inconvenienced when you start growing and can’t come up with a solution for storage. There are companies that are dedicated to offering solutions for streaming services. A good hack would be to check the hosting providers of some of the biggest streaming companies in the business. Don’t be surprises when you find out that the service is actually affordable.
If you’re to truly stand out, you need to create original content that the potential audience will be interested to watch. There is no reason why you’d want to stream another person’s content when you’re starting out. You could be opening yourself up for litigation when you’re using another person’s content without their exclusive permission.
You could be having dope content but there is no one to watch it simply because there is no form of marketing that has been done. The good thing about the digital age is that you can put your content in front of the right audience without spending a fortune on marketing. As much as growing such a platform can be a lot of work, the most important thing is that you’re consistent as your efforts will one day pay off. You get to learn a lot in the process and you even be considered an expert in the field after a couple of years. Word of mouth is an effective form of marketing.
As much as monetization will be the end goal of the business, you’ll still need to figure out how you’ll be making money. Streaming websites like Netflix and Amazon Prime make money by offering subscription services. If it is not an original title, they’ll have to buy the rights before they can put the content on their platform. You can also opt to resell in case you’d not want to create your own platform. You can agree on a revenue-sharing model if you don’t want to pay for the content upfront. There are several options that will be worth exploring but you need to make sure that you’re comfortable with the arrangements.
To Sum it Up
Starting a streaming business is still a viable idea despite having dominant players in the industry. You niche down to a particular audience that is looking for the kind of content that you’re producing. Make sure that you’re doing the research before anything else as you’d not want to go into a business blindly thinking you’ll be profitable when you’re not even sure of the market.