Competition in the med spa industry is insane. Entrepreneurs are attracted by the growth in the market, which is expected to be 13.8% compounded over the next five years. Such growth, especially in an era characterized by low growth, is exceedingly tempting. Yet, with so much competition, med spa entrepreneurs are aware that standing out, gaining new customers and retaining them, is harder than ever. Marketing is a key element of any growth strategy. It’s not enough to create keyword-rich pieces that establish you as a thought-leader in your field. You have to find ways to deliver your content directly to your potential customers. In this article, I will share some tips for marketing your med spa.
Emails and Texts are Important
A Twilio study found that consumers prefer emails and texts when communicating with brands. This runs in opposition to the consensus that social media is where brands should be to win over customers. Reaching out to your consumers through email and texts is not just about giving them regular updates regarding your med spa. You have to give your customers thoughtful content in strategically designed emails in order to stand a chance to get their attention and stand out from the crowd.
Start off with email marketing software such as Campaigner, Mailchimp, or Constant Contact.Email marketing software gives you an already-well designed email template that you can use to build your email marketing campaign.
If you want to design your own email marketing campaigns, you will have to create a template from scratch. ALthough this will take more time than starting with a pre-designed template, the result will likely more suit your specific needs. Whatever option you choose, you should take care to choose the best design for your brand.
Stand on the Shoulders of Giants
The great physicist and mathematician, Sir Isaac Newton, when explaining why he was to see further than physicists and mathematicians before him, said he was only able to do so because he had stood on the shoulders of giants. Look at what your successful rivals are doing with their marketing campaigns, even on social media platforms such as Facebook, Instagram and Pinterest. This will help you figure out what kind of templates, content and other things work, or, and this can be more important at times, don’t work. Steve Jobs argued that, “Good artists copy; great artists steal”. What he meant by this is that in order to be truly innovative, you had to “steal” ideas, that is, learn from other people in order to build something truly your own. If you’re chasing greatness, learn, learn, learn and build something all of your own.
Be True to Your Brand
Let’s say you are interested in dermani Medspa Franchising. The one thing you have to remember is not to send mixed signals with your clientele. Your brand message and feel has to remain consistent so that people keep coming to your med spa. Mixed signals, constantly changing email templates and logos, do not just confuse customers, they leave them feeling that your brand is inauthentic and unreliable. Inconsistency can undo the good work you do with your products and services.