Choosing a vendor for the UX/UI design of your application can be hard, especially if it is your first project. You simply don’t know what things to pay attention to. However, this post will help you to find out the four necessary things that will help you understand the world of mobile design a bit better and make a good choice. So let’s get started.
Everything You Need to Know Before Hiring a UX/UI Designer
There are four things that should impact your choice of hiring a UI/UX design agency. While this choice is dependent on your business goals and budget, however, consider these other four important factors.
1. Types of Applications
If you have a business idea of an application in mind but do not know much about its practical realization, the first thing to understand is that there are different types of applications.
- First of all, there are native applications made for a specific platform, like iOS or Android. Such apps can be found and downloaded in app stores (App Store and Google Play, respectively). Smartphones that use these applications might have different versions of the OS, various screen sizes, and so on. All of these factors are stated in the guidelines for developers for each of the operating systems. If you want such an app, you need to work with a team that has experience in developing native applications for your exact platform or both.
- Hybrid applications can run on both operating systems, and while it might seem perfect at first, it is still a compromise, and compromises never work as well as the original solutions. Because of the differences in navigations on iPhones and other phones and different screen sizes, such applications may be distorted on the screen and display other issues. However, hybrid applications are cheaper to make, so go for it if you don’t have any preference (whether you choose iOS or Android should depend on your target audience).
- Cross-platform applications, web applications, and mobile versions of the website: native application and hybrid solutions usually provide a better user experience than a simple website. However, some companies do not need excessive functionality. For example, if you have a landing page that promotes your offline services, there is no need for you to invest in an app, especially if your business is small. However, making a mobile version of the website that is convenient to use not only on a desktop computer but also on a smartphone is a good solution for you.
A professional UX/UI design company will analyze your business and propose the option that is best for you. Their responsibility is to deliver the highest value for the money by giving you a solution that will attract customers and help them solve their problems.
2. Types of UX/UI Designers
When you’re looking for a way to build the UX/UI of your mobile application, you can go for one of the three options:
- Constructors. There are many online constructors, or app builders, that allow you to build an application for free or at a low price. Some companies offer limited packages through a subscription that can be used by small e-commerce platforms or for personal use. However, if you want an application to serve your brand and reputation, then this is not an option for you. The user experience of such a block-by-block constructed app can never be compared to a custom-made solution.
- Freelancers. You can also address a freelancer on a special social network like Upwork or Behance. There you can have a look at their portfolio and understand whether their background is suitable for you. However, on the Internet, you can never guarantee that the works in the portfolio of a designer are truly theirs. Also, while this option is rather economical, your worker might disappear in the middle of the project when the workload is too high. You cannot expect a single person to be able to cope with all aspects of UX/UI mobile development.
- Companies. A specialized UX/UI design agency has a whole team working on your project that includes designers, developers, UX/UI analysts, business consultants, and more. Together, these people are able to deliver a product that will both satisfy your business goals and be useful for your customers. This option might cost more than a freelancer or an online app builder, but it all converts to higher quality.
3. Range of Services
Finally, UX/UI design is just one aspect of mobile app development. It would be great if your vendor could take responsibility for other services such as:
- Marketing and promotion
- Adaptation of application interfaces for various platforms
- Building databases and integration with the existing software
- QA and usability testing
These options can drastically affect the success of your application, so do not hesitate to ask about them.
If you find a company that has relevant experience in the development of native or hybrid applications in your respective field while providing a full range of services and a flexible approach to the design process, then this is your dream team. Trust the UX/UI design team of your project, and you will not be disappointed.
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