Three things that attract an audience to a networking event

Networking events can be a bit hit and miss.

There are things, as an organiser, that you can do to maximise the chances of the event proceeding successfully.

When you put attendees in the best position possible to forge valuable, professional bonds with others, there isn’t much more you can ask for as a guest.

And to do that, you need to drum up as much interest as possible. You want the right people to be aware of your event.

But what are the best ways to generate awareness of an upcoming networking event? What should you prioritise above all else? And what should I look for in a potential venue?

Marketing messaging

Central to the success of any event is your approach to marketing. You should be able to sell guests on the potential of your event. With a focused marketing strategy that mines the needs and desires of potential customers, you should be able to coax loads of targeted individuals to purchase a ticket.

Whatever the defining themes of your event – entrepreneurial spirit, commercial success, an amiable sense of community – you have to ensure that they come through in your promotional messaging. Creating copy that appeals to the priorities of local business owners is essential.

Finding the right tone that keys in on the main appeal of your event – the chance to

There are so many different ways you can create demand for your event.

Choosing the right channels

However appealing your messaging might be, it won’t matter if you can’t get it in front of the right people. Knowing your target audience is key and understanding the channels that have the greatest probability of reaching them is fundamental to marketing success.

LinkedIn tends to be the domain of business professionals seeking out commercial opportunities, beneficial business relationships and new staff. This might make LinkedIn an ideal partner to market your event. Publishing blog posts on LinkedIn will notify all of your connections and is a great way to spread the word about your event.

Alternatively, if you’re working in the arts, you might have more luck using targeted Instagram ads to drum up interest. It all depends on the focus industry for your event.

Picking the perfect venue

The choice of venue can be a defining factor in your event’s success. When you are planning a networking event, you have to put accessibility at the top of your priorities. Robust transport links, local amenities and nearby accommodation are all vital considerations for any event planner.

Don’t neglect the importance of essential facilities – portable toilets can provide for hard to reach outdoor events

The more accessible the location is, the more attendees are likely to turn up.

And when you have more attendees, there is an increased likelihood of valuable relationships developing between them. A successful networking event is all about the connections you forge with others and how you are able to utilise these newfound bonds to benefit your business.

It’s important not to overlook the practicalities either. If youR attendees are expecting food, you need to be able to cater for them – including circumnavigating dietary requirements and allergies.

In summary

Networking events should be geared towards unlocking collaborative opportunities that your guests otherwise would not have access to. The right event can help build a buzz around your brand.


TBN Editor

Time Business News Editor Team