Things to Keep in Mind Before Buying Gold Jewellery Online in India

India has a rich tradition of adorning gold jewellery for auspicious occasions and as a symbol of prosperity. In recent years, buying gold jewellery online has gained immense popularity due to its convenience and affordability. However, purchasing gold jewellery online can be daunting, especially if you’re new to the process. There are many factors to consider, such as the seller’s authenticity, the purity of the gold, and the pricing. 

In this blog, we’ll explore the top things to remember before buying gold jewellery online in India. Whether you’re a first-time buyer looking for new jewellery designs or a seasoned shopper, this guide will help you make a confident and informed decision when it comes to purchasing gold jewellery online.

  • Research the Seller: The first and most important thing to do before buying gold jewellery online is to research the seller. Look for a seller with a good reputation, positive reviews, and a physical address. Check for certifications such as BIS hallmark or International Organization for Standardization (ISO) certification, which guarantee the purity and authenticity of the gold.
  • Check the Gold Purity: Always check the purity of the gold before buying jewellery online. Gold purity is measured in carats, with 24 being the purest form. The higher the carat value, the more expensive the gold will be. Make sure that the seller provides a purity certificate from a recognized assayer, such as the BIS hallmark.
  • Check the Weight and Making Charges: The weight of gold jewellery is an important factor to consider before purchasing. Check the weight of the jewellery and compare it with the price offered by other sellers. Also, pay attention to the making charges, which is the cost incurred by the jeweller for making the jewellery. Ensure the making charges are reasonable and do not exceed the industry standard of 14-20%.
  • Read the Return Policy: Before making a purchase, always read the seller’s return policy. Ensure that the seller offers a reasonable return policy, which allows you to return the jewellery in case of any defects or if it does not meet your expectations. Also, check the duration within which the jewellery needs to be returned.
  • Check the Payment and Delivery Options: Always choose a secure payment option while buying gold jewellery online. Look for payment gateways that offer secure payment options, such as credit cards, debit cards, or net banking. Also, check the delivery options offered by the seller. Be assured that the delivery is insured, and the seller provides a tracking number.


Buying gold jewellery online in India can be a convenient and cost-effective option, but it is important to consider certain factors. The purity of the gold, the credibility of the seller, the return policy, and the certification are some crucial factors that need to be considered before making a purchase. It is also essential to research the gold price today and compare the prices different sellers offer to ensure you get the best value for your money. By being cautious and informed, you can make a safe and satisfying purchase of gold jewellery online in India.

Uneeb Khan

Uneeb Khan CEO at Have 3 years of experience in the websites field. Uneeb Khan is the premier and most trustworthy informer for technology, telecom, business, auto news, games review in World.