The Whole Package: 4 Packaging Trends That Might Surprise You

Are you an owner of one of the 30 million small businesses in the USA?

Thanks to recent economic conditions, people have set up a record number of businesses in the last 10 years. While this is great news for the economy, it has led to crowded areas in many sectors.

If you are in the retail or manufacturing sector what can you do to get the attention of your customers and emphasize your branding?

Have you thought about the power of your product’s packaging? Packaging can build rapport with your customer base, and build a reputation as a company. 

What are the big packaging Trends in 2021? Why not read on to find out?

1. Illustrated Packages That Hint About What Is Inside

Gone are the days of packaging that is simply brown and functional. 2021 packaging trends will include patterns and illustrations that hint, or fully, show the product inside.

You can use clever exaggerated illustrations or art deco designs to show what is inside and build anticipation even before the box has been opened.

2. Vintage Packaging Materials

Given the restrictions of 2020, it’s time to let our hair down and indulge in some fashionable packaging. Even the current trends in food packaging, are showing that hints or full-on retro packaging designs are on the way back in. 

Whether it is custom shapes boxes, perfumed wrapping paper, or wine bottle-shaped packaging, adding a hint of the 1950s adds class to your design. 

Why not experiment with box shapes, vintage textures, and outer and inner packaging that follows a theme.

3. Simplistic Geometry

Also tipping its hat to the past, many forms of packaging will include geometric patterns that show much more boldness than previous years.

Each packaging company will show its own creative edge by designing packaging that is abstract and draws attention as the receiver is simply wondering what the product is.  

While this design has not reached every market, it is one of the most popular emerging trends in food packaging. 

4. Artistic Packaging

One of the most popular food packaging design trends is the tendency to draw on classical painters of the past. this does not mean that food packaging has elements of the Mona Lisa, rather they draw on the work of abstract painters.

Expect to see this in the form of the textures that are used in packaging, in 2021. As you touch them you will be transported to the workplace of an expert oil painter.

All You Need to Know About Packaging Trends and Much More

If you are in retail or manufacturing, create novel designs to deliver your goods is a great way to build a rapport with your customers and emphasize your brand. 

By applying the suggestions we have discussed today, you will be able to keep up with the latest packaging trends and keep your customers happy.

Why not check out more articles like this one on our blog page? We publish articles every week that we know you will enjoy!