The Value and Importance of Authentication Labels in Combating Counterfeiting

The market for counterfeit products in the UK is huge and growing all the time.  Despite it being against the law to deliberately or knowingly buy counterfeit products of any kind, it is something a sizeable proportion of consumers do – often on a regular basis.

Governor research suggests that each year, the UK economy loses approximately £9 billion because of the legal counterfeiting market. In addition, the trade of illegal goods and software takes a toll on the job market, causing (directly or otherwise) more than 80,000 legal job losses.

Even so, almost 47% of all counterfeit goods sold in the UK are purchased by people who know they are buying fake products; figures that indicate just how widespread counterfeiting is and the fact that so many people turn a blind eye to it.

All of the above emphasises the importance of tailoring your product labels and packaging in such a way that makes counterfeiting as difficult as possible. One of the easiest ways to keep your products differentiated from all similar products (including direct clones) is to use authentication labels.

What Are the Options Available for Authentication Labels?

Authentication labels, also referred to simply as security labels can be designed in a variety of different ways. They can feature holograms, micro text, special types of ink, sequential data numbering, lenses, QR codes and so on. In all instances, the goal is to safeguard your products with something illegal counterfeiters will not be able to copy.

Or at least, would find it too difficult and/or expensive to copy, in order for them to generate any profits from their activities.

High-end authentication labels will usually cost more than their more generic counterparts. Even so, the benefits of security labels far outweigh the additional cost.

For one thing, you can take confidence in the fact that every product sold bearing your brand name is indeed one of your products. Counterfeiting harms legal businesses by flooding the market with lower-quality, sometimes even dangerous interpretations of their actual items. Each of these products sold could have a major impact on the genuine brand’s reputation, due to misaligned association.

In addition, products that carry authentication labels tend to be automatically interpreted as superior to those that do not. It is a simple case of associating security labels with products that must be worth protecting for some reason – or so it is seen by the consumer. When you see a product that is counterfeit-protected, you instinctively assume it is a quality product that the manufacturer would like to safeguard.

Combined Security Features

Where protecting the products from counterfeiting is a top priority, there is also the option of combining several security features into one label. What’s important to remember is that each obstacle you put between counterfeiters and the successful replication of your products lowers the likelihood of them taking the time to attempt to copy them.

By contrast, the simpler it is for them to bypass your security measures, the higher the likelihood they will.

You could, for example, combine micro text with holograms and also include a QR code on your packaging; three things that are fairly simple and affordable to add to product labels and which can make all the difference.

At Mercury Labels, we can add a wide variety of safety and security features to your product labels to reduce the risk of counterfeiting. Our bespoke labels can be crafted in any shape, size, design and configuration with options available to suit all materials and environments.

For more information or to discuss the benefits of authentication labels in more detail, contact a member of the team at Mercury Labels today.

Craig Upton

Craig Upton supports UK businesses by increasing sales growth using various marketing solutions online. Creating strategic partnerships and keen focus to detail, Craig equips websites with the right tools to rank in organic search. Craig is also the CEO of iCONQUER, a UK based SEO Agency and has been working in the digital marketing arena for many years. A trusted SEO consultant and trainer, Craig has worked with British brands such as FT.com, djkit.com, Bridging Finance, Serimax and has also supported UK doctors, solicitors and property developers to gain more exposure online. Craig has gained a wealth of knowledge using Google and is committed to creating new opportunities and partnerships.