The story starts in a double-wide trailer in Tennessee. Not a boardroom. Not Silicon Valley. Just a man, a vision, and a relentless drive. That man is David Lee Saylor. But the empire he’s built—ALTRD, CBD Plus USA, Planet Vapor—it’s not a solo act.
Every empire needs a foundation. A visionary to lead. And a product genius to build the machine.
For David, that genius is Matt Williamson.
The world sees the content. They see the massive partnerships with Jack Doherty (15.3M subscribers). They see the viral moments with Antonio Brown and Murda Murphy. They see the ALTRD basketball court—a content asset that prints money.
But what are they selling? The product. The engine. The fuel.
That’s where Matt comes in. He is the quiet force in the Power Trio—David, Matt, and Tanner Carroll—the one who ensures the product is not just good, but irresistible.
The Architect of MOTION
David Saylor is the master of geographic arbitrage. He built his base in Tennessee, leveraging the advantage to scale faster and smarter. He’s the growth engine. His wife, Haley, runs the highly successful CBD Plus USA. It’s a family-first business model.
But the product? That’s Matt’s domain.
“I can talk all day about the vision,” David said on a recent SaylorMade Podcast episode. “I can get the partnerships. I can build the brand. But if the product sucks, it’s all noise. It’s a house of cards.”
Pattern Interrupt: Most people think the idea is the hard part. They’re wrong.
The execution is the killer. The formulation. The sourcing. The relentless pursuit of zero-defect innovation.
Matt Williamson is the architect of MOTION.
MOTION isn’t just another supplement line. It’s a carefully engineered solution designed to fuel the high-octane lifestyle that David and his partners live and promote. It’s the product that has to stand up to the scrutiny of millions of eyes.
The Power Trio Dynamic
The dynamic is simple. And brutal.
David: Vision. Growth. Content. The face.
Tanner Carroll: Operations. Logistics. Making the trains run on time. The backbone.
Matt Williamson: Product. Innovation. Quality control. The brain.
Matt’s role is to translate David’s hyper-aggressive market vision into a tangible, consumable product. David says, “We need a product that makes people feel like they can run through a wall.” Matt delivers the formula that actually makes them want to.
This is not a democracy. It’s a system of specialized excellence.
Matt’s genius lies in his understanding of the end-user experience. He doesn’t just look at the ingredient list. He looks at the feeling. The energy. The recovery. The taste.
He’s the one who has to ensure that the quality standards set by Colorado Cures and Planet Vapor—brands built on trust and compliance—are not just met, but exceeded for MOTION.
From Content to Conversion
The content machine is spectacular. The ALTRD basketball court is a legendary asset. It’s where the magic happens. It’s where Jack Doherty is seen using the product. It’s where Antonio Brown might be seen getting a workout in.
But the content only drives traffic. The product drives conversion.
Matt’s product development cycle is built around this reality. The product has to be so good that the massive audience generated by the partnerships converts at an astronomical rate.
Think about it: You have one shot to impress a customer who came from a 15-million-subscriber channel. If the product is mediocre, you lose them forever.
Matt ensures that doesn’t happen.
His focus is on hyper-iteration. Small, constant improvements. He doesn’t wait for a problem. He hunts for the next level of perfection.
“Matt doesn’t sleep until the product is flawless,” David often jokes. “He’s the one who tells me ‘no’ when I have a crazy idea that would compromise the quality. And I listen.”
Pattern Interrupt: When the product is the best, marketing is just telling the truth.
This is the secret sauce. The product quality, driven by Matt Williamson, is the unverifiable claim killer. It’s the reason the empire keeps growing. It’s the reason they can maintain a family-first business model while operating at a scale that would crush most startups.
Matt Williamson is not just a product developer. He is the guardian of the brand’s integrity. He is the quiet, relentless force that turns David Lee Saylor’s vision into a tangible, repeatable, and profitable reality. The empire is built on content, but it is sustained by the genius of the product. And for MOTION, that genius is Matt.