The Ultimate Real Estate E-Marketing Materials Checklist

Market the right way with quality e-marketing materials for your real estate business. Experienced real estate agents need a way to continue to lead the industry, while new agents must find ways to break into their local industry. Find out how to craft open house flyers for realtors, update your social media accounts and create newsletters that add value and grow your business.

Email Newsletter

A newsletter is a great way to stay in contact with your current clients and keep them updated. The best real estate newsletters contain relevant information, engaging articles and headlines that grab attention. Consider using a template to better organize your content and make it stand out. Your clients likely subscribe to multiple newsletters, so a disorganized or uninterested email is likely to go unread.

Social Media Posts

One of the most important ways to promote your business is through social media. Your customers, prospective buyers and motivated sellers are all looking for opportunities to connect with a reputable realtor. Social media platforms offer the ideal way to find these clients and spread the word about your existing properties.

Make the most of your social media accounts with a few tips and tricks. Here are some key areas you should focus on:

  • Professional profile picture
  • Detailed contact information
  • Frequent posting schedule
  • Timely posts
  • Diverse media options

A professional picture conveys your business practice. Don’t just take a picture of yourself, but consider other images that highlight the personality of your most popular clients. Your contact information allows anyone searching for real estate agents in your area to find you, so be sure your office hours, phone number and other information is up to date.

Continuing to post engaging information can be exhausting. If you’re running out of social media post ideas, or don’t seem to be creating shareable content, work with a real estate marketing agency. Templates are useful for bringing together common design themes and creating posts that your audience will love to share.


Your website is the foundation of your business. Social media may make it easier to quickly connect with your audience, but a website is a professional cornerstone that promotes your business as a lasting feature of your neighborhood. The latest real estate marketing templates help you make the most of your real estate website to attract clients who may not use social media.

Online Ads

Finally, paid ads extend your reach and make your name memorable to virtually anyone shopping for homes in your area. Paid ads are available on social media channels and search engines. They are only going to be a value add if you spend the time to create professional content, so take your time and work with a real estate marketing agency to make the most of your advertising budget.

Create Marketing Materials That Matter

In the end, your marketing goal should be to grow your business. Healthy real estate business growth means connecting buyers and sellers to make everyone happy. Help your new neighbors find their dream homes with real estate email templates that work.