Influencer Marketing: While marketing professionals have only that word in their mouths, anger seems to grow among those who invented this trend, the famous influencers. Why? Because of the new Instagram algorithm.
Instagram algorithm: small change, big consequences
Instagram and influencers have been in the cold for 6 months. The number of impressions on influencer posts has dropped sharply, to the point that Instagram users would miss 70% of the content in their news feed.
This novelty did not go unnoticed. In Influencer Stories, it is now common to see polls asking their subscribers if they have seen their last post or if there is a reason for the decline in their engagement … Even the best known influencers like @rosielondoner ask their community what their favorite topics are to make sure that their content is in line with their expectations.
How did this change happen? The reason is simple, just like its big brother Facebook, the Instagram news feed is now classified no longer in chronological order but by preference, number of impressions, likes, comments.
The initial promise of this new algorithm was enticing: to show less content but always more targeted and interesting. So why are there so many negative reactions from Instagram users? We explain the consequences to you.
Users, like you and me, now all receive the same kind of content, relegating the platform’s discovery objective to the background.
Regarding influencers, everyone is affected, including the best known, followed by more than a million subscribers. However, macro-influencers or stars have managed to get by thanks to their large community and their high engagement rate, which propel them to the front page of subscribers’ sons. On the contrary, the first victims are the means and micro-influencers.
They gradually disappear from their followers, unable to engage the community they have created or quickly to get followers on Instagram. This is why influencers have turned against their old favorite social networks, as this testimonial from @kathennessey shows.
Say goodbye to fake influencers
The good news is that this new algorithm allows you to clean up the platform and remove fake influencers. These profiles often have large communities, built on the purchase of subscribers and robots, with very low engagement rates.
They are the bane of marketing professionals who then unnecessarily spend their budget by collaborating with them. A really good point from Instagram which will isolate these false profiles at engagement rates close to nothing.
How to overcome this change? Strategies to develop your visibility
Does Instagram really want to make influencers’ lives more difficult? Of course not. And the prospects for influencer marketing remain bright for the coming year.
Buy Instagram Followers best solutions to boost your visibility, the Instagram method, and other bolder techniques. Lefty offers you two options to follow to make equal with Instagram.
Option 1: Follow the rules
Instagram is increasingly suggesting that influencers pay to promote their posts. Allocating a certain amount of money to sponsor your publications can allow you to gain media space and thus maintain your relationship with your audience.
Option 2: Be bold and reinvent yourself
Influencers have shown great inventiveness when it comes to breaking Instagram rules:
– Encourage comments: the more comments you get, the more likely you are to emerge in your subscribers’ thread. Ask them questions, organize contests … ideas are numerous as long as they comment.
– Give a taste in Story: when you publish a new post, let your community know in Story and encourage your subscribers to like your photo.
– Ask subscribers to activate their notifications: Instagram allows subscribers to be notified of the activity of certain accounts they follow. Take advantage of this opportunity and ask your audience to remain loyal thanks to this possibility.
Because of these changes in the Instagram sphere, your job as a marketing professional may have seemed more difficult.