The Thought Process Of Logo Designing

The life of a brand depends on its logo

Often, businesses do not understand the importance of logos for smooth operations. Among the top brands in the world are Apple, Toyota, Shell, Nike, McDonald’s, and Google have such iconic logos. There has been no doubt that it is a cynical attempt to become known among abundant consumers by simply showing the brand’s logo. How can one leave such a lasting impression that people still choose to buy or use their products?

A well-designed brand brings your brand vision to life. Consistency is essential when following a company’s concepts for what they offer or who they serve. By targeting the audience conventionally, doing critical analysis, analyzing trends in the market, and never giving up, you make your brand stand out from the rest.

The first impression your logo makes on your customers can be impacted by its colors, fonts, size, and shape. Creating a logo that is robust and easy to relate to is the best way to translate your brand perception into reality, even if not everyone will associate with it. The thought process to design a professional logo comprises,

  • Identify the goal
  • What you want to say from the design 
  • Outline the concept
  • Showcase Your Design

Identify The Goal

The designing team starts every professional logo design service project with a collaborative, formal, and informal series of meetings to generate ideas. In these meetings, they have the objective of exhilarating the new experience they are going to create with a logo- allowing them to create the best experience they can think of.

As a part of the logo design process, clients will analyze the company logos of competitors they like and which ones they don’t, color schemes they like. Project requirements will vary depending on the company-some will be seeking a new logo concept for their start-up company, while others may want a revamped logo to jumpstart their rebranding process.

No matter how the logo designs. The logo will affect the overall company’s growth that is meant to be accomplished actually. The design team needs to understand or decide the goal they are trying to achieve. The ultimate goal is to raise any banners that might show a common see and feel to dodge in a symbol and center on the plan.

What you want to say from the design 

When the final brief has been collected after series of meetings and agreements, the research process begins to design accordingly. Research for industry-related competitors, locations, keywords to pour in logo, and target audience. Only by going through research strategies, you will be able to move on next step of designing.

Every brand needs a vacuum to breathe and enhance its awareness in the market. This needs brand logo colors and design to be distinctive, pleasing, and conveying. Conducting a complete analysis of trending and non-trending competitors allows us to lead and prosper in the market. Unfortunately, every industry has standardized boundaries, even if a company tries to stand out.

Research for diverse design techniques to ensure not to be used again as a new strategy. Choose to implement only those which might inspire you to stand out. Determine the big fishes of the industry to distinguish between targeted and ignoring audiences to design the perfect impressing shape of the logo.

When done deciding for designing features, research the keywords that circulated in meeting conversations. You can resemble your company names each alphabet to different meanings and purposes. Connect each word objectivity to build a vision or a mission that explicitly outlines the notion of the business.

Outline the concept

You might feel to jump ahead to design the logo at software. It’s important to sketch as many designs as before finalizing your design at any pro designing software. Sketching is easy, quick, and cheap.

Try to think the extra mile and from a consumer point of view to design a brainstorming logo.

Drawing logo concepts can ignite creative juices. Once you sketch out several concepts, you will start to recognize themes or threads of similarity, and you can add in different elements to achieve the perfect logo.

In general, you should sketch alternative concepts if you are unsure that you like your idea. You might be surprised to discover the best. The one you design with the fewer tools and techniques, or the design that takes a lot of time, and extra efficiency, both will be beneficial. 

If your first logo design is un-cherished by your company authorities, you have a backup concept.

Once you have settled on your selected concept, try sketching some modifications on it. Changes to minor details, element additions, and typography explorations until the design is approved.

Showcase Your Design

For the first presentation of logo designs, follow standard guidelines for sharing the ideas with the whole designing team and seniority. A typical logo design selection for a brand includes three final logos-usually no more than two at most.

The introductory slide of the presentation should be the keyword cloud that you designed to build based on multiple conversations held during the meeting.

In the second slide of the logo presentation, avoid using color to ensure clients are focused on the actual core components of the logo (the font, design, style, and symbolism). Colors can influence clients’ initial opinions of a logo solely based on the colors in the mockup.

Then display the third and final slide of the logo on relevant collateral so others can see what it will look like with colors in the logo on their t-shirt, truck, sign, gift box, or chocolate bar. Do this, offering all of the options until design team seniors are completely satisfied.

Closing statement Repetition of the process will help you get an unbiased and positive response for designing the professional logo if needed. Remember, the ultimate goal is to ponder the rough and ready message the brand is trying to formulate by a logo.


Amy Jackson works as an advertising specialist at web design and development agency, she is an inspired writer who loves to share her experiences using lovely words. Her passion for writing has made her produce numerous articles on design, SEO, digital marketing and business. You can also follow the author on Twitter