The Rising Importance of Having Good Business Signage

What do all successful businesses have in common?

Well, probably several things, but effective signage is undoubtedly one of them. A well-designed sign for your wall, floor, window, or sidewalk is a crucial part of every successful company. 

Thanks to modern technology, companies can now design and create custom signs that give their businesses a completely new look. According to Sign Crafters Inc., a shop designing custom signs in Evansville, effective signage gives companies multiple benefits, from boosting brand visibility to increasing sales.

Read on to learn more about the rising importance of business signage.

Types of Business Signage

Because each company has a unique business, not everyone can benefit from the same type of signage. Therefore, company owners can choose from all kinds of signage methods and types today. Here are some of the most popular solutions.

Digital Signs

With digital signs, companies can display videos, slideshows, and other types of multimedia content. Whether you want to promote a new line of products or your social media platforms, digital signs are among the top solutions. Besides proving successful as an eye-catching marketing method, digital signs can also be an interactive way to stay in touch with your customers.

Channel Letter Signs

Another technology-based sign solution is channel letter signs, widely used across different industries. Since these letters can use LED lights, neon lighting, halo lighting, and even floodlight illumination, they’re among the best ways to display a brand’s name or logo.

Informational Signs

Informational signs are an essential part of every company, especially if a business gets a lot of customers. While informational signs don’t affect brand visibility as much, they’re crucial to providing customers with elementary information.

Wayfinding signs that help customers navigate their way through large buildings and areas, safety signs that warn customers of hazards, and social distancing signs are all part of keeping customers informed about the behavior rules they’re expected to comply with.

Persuasive Signs

While informational signs provide customers with all the necessary information, persuasive signage has a slightly different use. Namely, persuasive signs are used to promote new products, inform customers about the latest price deals, and all the other changes within a company that can persuade customers to make a purchase.

Window Signs

As an affordable but highly effective signage solution, window signs can be seen at the entrance of almost any object. These signs are printed on vinyl materials, so they’re cheap to produce but last a long time. Placing these signs on windows informs customers before they even enter the shop. 

Donor Recognition Signs

Give your donors the recognition they deserve and thank those who power your mission with donor recognition signs that fit your space and budget. Install custom donor walls to uniquely honor your supporters. You can also choose a pre-designed donor recognition system from Donor Signs and customize it to fit your brand and incorporate your logos, brand colors, and more.

Outdoor Signs

Outdoor signs are made of special materials because they’re meant to withstand harsh weather conditions. Most places get snowstorms, rainfall, and extreme heat during different seasons throughout the year, so investing in high-quality and durable materials is essential.

Although this makes outdoor signage more expensive than some indoor solutions, outdoor signs can do something indoor signs can’t – motivate new people to stop and enter a business they would otherwise ignore. Some popular outdoor sign options are pylon, monument, pole, and sidewalk signs.

Vehicle Signs

Signage doesn’t have to be static. In fact, some of the most successful examples of signage include portable signs. One such example is vehicle signage, including a business logo, name, and other key information printed out. Vehicle signs are ideal for promoting businesses across different locations at a reasonable price.

The Importance of Business Signage

A lot of businesses are investing in business signage due to the numerous benefits these signs offer. Let’s take a closer look at the importance of business signage.

Providing Easy and Clear Communication

Today, most businesses struggle with one of two scenarios – not providing enough information to their customers or bombarding them with too much information, which leaves customers unable to detect crucial information.

Finding the balance between the two isn’t easy, but it’s the only solution to present clients with the much-needed essentials without drowning them in a pool of unnecessary information. However, with clear and easily-understood communication, you can achieve this without any issues.

That’s exactly what business signage is for. With signs, companies can establish clear and understandable communication with their customers that won’t create any confusion. 

Therefore, directional signage and safety standard signage are the two main options for clear communication. While directional signs guide customers through the largest indoor and outdoor areas, safety standard signs warn customers of hazards and inform them about the essential safety steps.

Increasing Brand Visibility and Awareness

Although establishing clear communication with customers is probably the most important reason to have business signage, there are other reasons that you should be aware of. 

For example, attention-grabbing signs are largely responsible for increasing brand visibility and awareness among existing and potential customers.

Your signage choice can make or break your business, so you need to choose signage designs, types, and materials carefully and with great attention to detail. Even if your signs have more than one purpose, all signage solutions can improve a brand’s visibility.

Properly branded signs can increase how many times a visitor or a passer-by sees a brand’s logo, which directly affects how likely people are to consider your business when making a purchase. 

Graphics, logos, colors, and fonts all play a crucial role in keeping a brand at the top of the customer’s mind, so smart signage solutions will guarantee companies stay on top of their competitors.

Conveying Brand Identity, Character, and Tone

Just like brand awareness and visibility, some other brand elements dictate the success of a business. Of course, we’re talking about brand identity, character, and tone.

Namely, each business has a distinguished brand identity, character, and tone they wish to present to their customers. That includes how friendly, polite, or professional they try to be towards their clients. 

Because signs can be so influential, companies must choose designs that fit their brand’s mission and vision.

Moreover, signage can help companies create a consistent brand image throughout the space. That’s why the consistent use of the same effects is just as important as establishing a brand’s character. 

Reaching the Target Audience

Businesses want to define their brand with the goal of reaching their target audience and converting visitors into profitable customers.

However, reaching the target audience isn’t as simple as it may seem. Reaching the target audience is the result of a long and complex process that requires plenty of research. Companies must define the customer groups they’re going after and understand their wishes, needs, and likes.

Even if the target audience is aware of a company’s existence, not much will happen if they aren’t aware of what it stands for and aims to do. Fortunately, this is where useful signage comes into play.

When done right, signage can address your target audience and tell them about the essentials without being too pushy. Potential customers appreciate this, so they’re more likely to turn into regular and loyal customers that will follow a brand as it progresses.

How to Design Effective Custom Signage

Are you interested in learning more about how to create effective custom signage? Regardless of the signage type you choose for your business, these are some basic tips you can always rely on.

  1. Be Concise

Signs are a place for simple sentence structures and language. Being concise involves saying all the necessary things as simply and shortly as possible. It’s always better to use pictures, icons, and other visual aids as they can say much more than text signs.

  1. Use Headlines

When there’s no picture alternative, it’s best to use headlines with bigger chunks of text. That way, people see the essential information first, followed by smaller text containing additional information.

  1. Think of the Design

For people to see a sign, it needs to stand out. That usually involves using bright colors, bold fonts, and other impactful visual elements that contribute to better sign visibility.

The Bottom Line

It’s safe to say that creating optimal signage for your brand supplies you with countless benefits. How can you be sure that your signage will achieve all the goals you’ve set?

With this guide, you now know more about effective signage and its role in modern society. As industries become highly competitive, signage is one of the best ways to stay on top of your rivals and ensure your business flourishes.


TBN Editor

Time Business News Editor Team