In the luxury car detailing industry, creativity and quality complement each other. Luxury car owners are always on the lookout for new ways to keep their vehicles protected. One trend that has become particularly popular is ceramic coatings. This advanced technology offers unparalleled protection and a sparkling finish, and experts like William Gareth Birdsall, owner of Platinum Auto Spa in Vancouver, are increasingly providing this premium service.
Ceramic coatings are liquid polymers that are applied onto the surface of the vehicle. Once dry, it forms a strong chemical bond with the vehicle’s paint effectively sealing it from dust, water and any other harmful agents. Wax can wear off within a few months. Ceramic coatings can last between three to five years if maintained well. This long-term durability has become more appealing to luxury car owners.
Luxury car owners appreciate ceramic coatings because they block UV rays, prevent oxidation, and help to minimize scratches. Ceramic coatings also provide a smooth and shiny finish, giving a car that “brand new” look and feel.
“Clients come to us because they want their car to look just as good as it did the day they bought it,” says Birdsall. “With ceramic coatings, we are able to achieve that while assuring customers that their valuable asset is protected.”
Luxury car detailing shops have witnessed an explosion of transfer to ceramic coatings. The global ceramic coatings market will continue to expand in the next few years due to an increased demand from automotive and industrial industries. For businesses like Platinum Auto Spa, this trend has changed the way they approach detailing services.
“There’s been a considerable shift in customers requesting ceramic coatings,” Birdsall shares. “It’s no longer just about visual appeal—it’s about maintaining the value of vehicles. Many of our clients view it as a necessary part of maintaining their luxury cars.”
Ceramic coatings also meet current sustainability standards. By reducing the need for frequent washes and minimizing the use of harsh chemicals, providing an eco-friendly solution for car care—a feature that environmentally conscious customers appreciate.
Providing ceramic coating services is not just about having technical knowledge, it’s also about an eye for detail. Platinum Auto Spa prides itself on its meticulous approach, ensuring every vehicle receives the best treatment.
“Application is a delicate process,” says Birdsall. “It must be done with accuracy and patience. One small mistake and the entire finish can be ruined. That’s why we invest in ongoing training and use only the best products in the industry.”
For Birdsall, who has years of experience in automotive detailing, appliance installation, landscaping, and hospitality, providing excellent customer service is just as important as producing quality work. His team at Platinum Auto Spa recognizes the importance of providing personalized service, taking the time to understand each customer’s needs and preferences.
The luxury car detailing industry is never stagnant, and Birdsall predicts that ceramic coating will remain a cornerstone of premium services, but new technologies will also emerge. Things like graphene coatings, which offer even greater durability and water repellency, are starting to boom.
“Luxury detailing is about staying ahead of the competition,” says Birdsall. “It’s amazing to see how technology allows us to accomplish bigger and better things.”
For car owners looking to invest in ceramic coatings, Birdsall recommends hiring a trusted professional to do the job. In his opinion, it’s worth the investment to find someone who can provide a flawless application that delivers long-term results.
Ceramic coatings have created new standards in the long-standing struggle of providing protection and shine for your car. With industry leaders like Gareth Birdsall continuing to perfect this art, the industry of luxury detailing will only continue to grow.
“Luxury cars deserve luxury care,” Birdsall concludes. “At Platinum Auto Spa, we’re committed to delivering excellent service.”
