The Power of Video Conferencing and the Visual Difference

Telephone calls and conferencing is something we are usually seeing in the eighties and early nineties movies. It is a very restrictive way of passing on information that was the best option at the times because of technical restrictions. Since then, technology has advanced greatly. The internet has become much more widespread and for most of the world, ubiquitous. No matter the type of infrastructure facilitating it, be it copper or the ever-increasing presence of fibre, broadband internet services allow for unprecedented communication and exchange of information. Companies that are not capitalizing on this fact and are still using obsolete methods to communicate and transfer information, in general, are missing out on a lot. Here are some of the key reasons why making the switch to a video conference-style communication is in all ways superior. It can serve as the best buffer to face-to-face communication and in some instances, even surpass it.




Plenty of times there is no other choice at a particular moment and both parties have to resort to audioconferencing. But for whenever it is possible, video exchange can achieve higher levels of collaboration. It is quickly becoming the default setting. We, humans, are social beings and require more than just audio clues to get the full message as intended. Mostly subconsciously, we are analyzing the body language and facial gestures of the people we are communicating with in order to draw the best conclusions. That is where video conferencing bridges the communication gap. Once the video feed comes up, the entire feel, etiquette, and regulations of a conference change. Those involved can see and be seen. Thus, one of the basic communication needs is fulfilled. The sense of distance is minimized, it is as if everyone is in the same room. What this does is it makes people much more attentive, less likely to doze off and will retain and confer information much more efficiently. Eye contact is the key in communication and a video feed facilitates that. The chances of misunderstanding are minimized. Simply put, we have more communication tools at our disposal when actually seeing the person we are talking to. There is no reason not to utilize them all for the best experience possible. 


Superior communication and learning


Humans are primarily visual creatures which means that we process information much better through visual stimuli. That means faster, with greater accuracy and a much better chance of long-term retention. Combine that with audio and textual queues and you have a robust communication method. The latest research proves that the better the combination of stimuli, the better the information will ingrain in a person’s mind. Think of it as activating all parts of the brain in order to preserve the necessary information instead of just one. When we read, we activate the reading portion and when we listen, the auditory part of our brains. But if we activate all of them, our entire brain is working on all cylinders to understand and internalize the information provided. This is something worth noting for any students out there, reading textbooks out loud scientifically pays off. All of this translates well in a business environment.


Team cohesion


We have already established that face-to-face interaction is the best one there is and will remain so for a very long time. But that is not always possible. We are living in a globalized marketplace which means that plenty of companies are operating over vast distances and teams are often not able to meet in person in order to cooperate. Now, that used to be a problem before the advent of broadband networking and communication options but not anymore. This is also where video conferencing comes into play as it is the closest second best to meeting someone face-to-face. Video conferencing software and services have greatly advanced along with the supporting infrastructure. There are plenty of companies that are facilitating and mediating such endeavours like the Redback Connect. With video conferencing, the sense of distance is greatly minimized and everyone can work as if being physically close to each other.


Digital advantages


Communication over IP (internet protocol) offers many advantages that might not be so obvious to an unexperienced user. Data in digital form is much more reliable, clear, transparent and easier to save for future reference. Meta-data is what really sells it. Data describing data offers us a great level of detail never seen before at the click of a button which is important for a fast-paced saturated market we find ourselves in. For comparison, no longer are we working with finicky tape drives in order to save, transport or forward a piece of information. Data storage is pretty much standardized as a bunch of ones and zeroes on a bunch of hard-drives in a data centre somewhere. This makes it many times faster to access and most importantly it offers redundancy. No longer are we running the risks of losing precious data, or dropping the connection when trying to communicate with our colleagues on the other side of the world.


With video conferencing, it has never been easier to put together everyone and communicate seamlessly with next to zero overhead. This way, colleagues can collaborate and clients can have their questions answered without any of them moving farther from their computer or other communication devices such as a smartphone. By keeping up with the times we are showing our employees, clients, and customers that we know where the world is moving to and can follow suit.

Alexis Walker

Alexis is a Sydney-based part-time writer and a full-time mom of two. Her words carry the richness of her travelling and parenting adventures, offer advice and inspiration to those who desire to improve their lives. Outside of the office, she takes pleasure in spending precious time with her youngsters and absorbing the happiness they constantly radiate.