The pitch deck: An ideal presentation of your business idea

The pitch deck is becoming increasingly popular, especially in the startup and investor scene. With the help of this short presentation, founders and startups try to convince investors and financiers of their idea. On a few presentation slides, startups present their team, their business idea, and the competitive environment according to a defined scheme. This perfectly illustrates the question of what is a pitch deck.

With the help of the pitch deck, an investor can quickly get an overview of the startup, the players, and their project. In contrast to the classic business plan writing, it should motivate and inspire instead of just providing sober facts.

Development of a pitch deck

There is no one-size-fits-all recipe for success when developing a pitch deck. However, there are a few consistent aspects that have stood the test of time. A pitch deck usually consists of between 10 and a maximum of 15 slides. The slides should be clearly laid out, and avoid using too much text, but pictures and graphics are welcome. 

The presentation must be able to answer all the important questions without being too verbose. The aim is to keep it short and simple! Work out a unique selling proposition to be remembered by your target audience. Be mindful of your storytelling and adapt your content to your audience. Make your presentation as exciting as possible.

Building the perfect pitch deck

It’s also common to send a pitch deck to potential investors after you’ve emailed them or met them in person. You can submit your business plan later if you get positive feedback on your pitch deck.

Prepare for a pitch with a pitch deck so that you can freely speak the information to be presented and do not have to read it from your slides. It helps if you tell a coherent story with your pitch deck. So you have a common thread in your head, and your audience can follow you and your thoughts well.

Now we come to concrete tips for structuring your presentation, i.e., the slides of your pitch deck. The order is a suggestion and can, of course, be adapted to your business idea and the story you are telling with your presentation. Pay attention to a logical and understandable argument. The following are what you must note in your pitch deck:

  • The title slide: This serves as an introduction. The rule here is less is more.
  • The team: establish a personal connection to the founding team.
  • The problem: Describe which (understandable) issue you have a solution for.
  • The solution: Present your product or service as the optimal solution.
  • The product or service: Here, you can go into detail.
  • The market: who is your target group? Is there a need?
  • The USP: What makes your service or product unique?
  • The competition: Why and what are you better than everyone else?
  • The business model: What sources of income do you have? How and from when do you want to generate sales?
  • Investor slide: What funds do you need, and what do you use them for?


Carving a proper pitch deck to attract investors may sometimes be challenging. You may include all the listed pitch deck outlines and still, find it hard to get people to buy into your idea. This is why it is vital to get the help of pitch deck consultant services to help you write a perfect pitch that’ll answer your investors’ pain points. You don’t have to worry about how much a pitch deck cost, as we have the most reasonable prices at SpectUp.

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