The Perfect Business Logo: How To Choose Your Brand’s Colors
Choosing the appropriate logo colors will help your business stand out and attract the right clients. When incorrect combinations are used, the effects may reverse. If you are serious about your venture making it to the next level, you need to get the perfect business logo for your brand.
This article will go through the steps of creating a business logo . It will also discuss how to choose brand colors.
Why Logos Are Important
Your logo says a lot about your brand. In fact, that is the primary purpose of your logo — to communicate things about your brand and your company.
Let’s backtrack a bit.
What is a logo?
A logo is a combination of text visual imagery that tells people the name of your business and tries to convey your vision for it to others. It plays a significant part in your brand identity.
A great logo is;
- Unique,
- Memorable,
- And instrumental in fostering brand loyalty.
How can a simple logo serve all of those functions? First, the logo must have meaning built into it. If you still doubt the crucial role of logos, you should learn about these stats concerning logos.
- 65% of small businesses will pay up to $500 for a logo design
- 90% of the world’s population recognizes the Coca-Cola logo
- The biggest chunk of Playboy’s income comes from licensing its logo. Their licensing revenue in 2017 reached $45 million.
- Images can be processed 60,000 times faster than words by the brain.
Those are just some essential stats that have something to do with logos.
Qualities of a Good Logo
So, a good logo is vital for a business, but what qualities make a good logo?
Here are five qualities that most if not all good logos have in common:
A Good Logo Is Simple
It was mentioned before that images are processed thousands of times faster than words, but that advantage would not apply to a complicated-looking logo. It would take a while for a person to process it.
That’s why a logo should be simple. Its message should be easily deciphered by whoever is looking at it. The trick in creating a simple logo using logo maker only in the design.
A Good Logo Is Relevant
A great logo should be relevant to the brand or the industry where it belongs. So if you are going to use a symbol for your logo, for example, the symbolism used in it should be connected to the product or service.
It may not be easy to find a symbol that would distinguish your brand and mark it as belonging to a niche.
A Good Logo Is Memorable
A good logo is something memorable. People remember it even if they just saw it for a few seconds. The easier it is for people to recall your logo, the likelier it is that they will remember your brand or your business when they want to buy something similar to your product.
Memorable logos find the right balance between the text and the visual aspects.
A Good Logo Is Timeless
A successful logo can be used for years. Think of the most successful logos in history. Those stayed useful for decades. Even when the successful logos are updated, they still stay true to the original design.
A Good Logo Is Versatile
The logo for your business should be versatile in the sense that it can be used in a variety of ways and conditions – whether that’s displayed via banner ad or seen within a video. If your logo can only be used online and requires a specific size for it to work, then it’s not very good at all.
These are just a few of the qualities that your logo should have.
Why Brand Colors Are Important
One of the most crucial parts of creating a logo for your business is picking the right brand colors. Why are brand colors so important?
Well, it’s the first thing that your customers will notice about your business. You need to create the right sort of impression.
With the right brand colors, people will have a favorable impression of your business without knowing what it is about.
How Customers Respond to Color
Different colors affect perceptions in different ways. That is the study of color psychology, and it plays an essential part in developing brands. It takes into account how people respond to colors and then uses that information to give guidance on how colors can be used.
Color psychology has been a great help to marketers for a long time now. For example, through the study of color psychology, the fact that red induces hunger was discovered. That’s why you see major food companies rely primarily on red and its hues.
It is estimated that 62%-90% of the assessment of a specific product is based on brand colors alone.
Examples of Well-Known Brands
When considering how brand colors work, it’s helpful to look at some well-known brands and how they used colors for their logos. For example, Coke’s iconic red branding comes from the need to distinguish its products from alcoholic beverages. But it also helps because red triggers impulse purchases.
Cadbury’s regal purple has been trademarked and is said to be a tribute to Queen Victoria. Apple’s white brand goes together with the minimalist approach of Apple when it comes to designs.
How to Choose the Right Brand Color
Here are simple steps that you can follow when choosing your own brand color:
- First of all, you need to do some research regarding color psychology. For example, red denotes passion, appetite, and excitement, while yellow denotes optimism.
- Come up with a brand essence for your company. Virgin’s red color, for example, encourages people to be bold. What is it that you want your customers to feel about your brand?
- Look at the colors that your competitors are using. Make sure that you separate your brand from the rest of the pack.
- Once you have picked colors that you like, start creating a brand color palette. That way, you can clearly show how your brand colors should be portrayed.
These are just some of the ideas you can use when picking your brand colors to make that perfect logo.
The right logo and brand colors can make a huge difference for your business.
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