The Paradox of Choice: Why More Options Make Us Less Happy

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When Choices Confuse Us

Have you ever tried ordering something at a café in Sukkur, Lahore, Karachi, or Islamabad? The waiter brings a long menu—15 types of coffee, 10 kinds of sandwiches, and 6 styles of fries. You just wanted a quick meal, but now you’re confused.

This is something many of us feel, not just at restaurants but in life. When we have too many choices, we often feel stressed instead of happy. This is called the paradox of choice.

What Does It Mean?

The paradox of choice means that when we are given more options, we expect to feel more free and satisfied. But instead, we feel more worried, less confident, and sometimes even regretful after choosing.

A Real Example: Faizan’s Career Confusion

Faizan was a bright student from Multan. After graduating in business, he received offers from three companies—one in Lahore, one in Karachi, and one abroad in Dubai.

Instead of feeling happy, Faizan felt stressed.
“What if I choose the wrong job?”
“What if another one pays better in the future?”
“What if I regret it later?”

He kept thinking and overthinking. Even after choosing one, he didn’t feel at peace.

When we have too many choices, we stop enjoying the one we make.

Why Does This Happen?

Here’s why having too many options can make us unhappy:
Too much thinking: More choices mean more decisions. That takes mental energy.
Fear of missing out: We worry we might lose something better.
Pressure to choose “the best”: We don’t want to make a “bad” decision.
Less satisfaction: Even after choosing, we keep doubting ourselves.

How It Affects Students & Professionals in Pakistan

In Pakistan today, students have many degree options—engineering, medicine, IT, media, freelancing—and it’s hard to pick one. Professionals face similar confusion—job switches, business ideas, foreign opportunities.

It’s good to have options, but too many can delay decisions or even lead to mental burnout.

How to Deal With It (Simple Tips)

You don’t need to remove all choices—you just need to manage them better.

 Limit your options
Instead of choosing between 10 things, pick your top 2 or 3 and focus only on them.

 Make small decisions quickly
Not every choice is life-changing. Decide quickly and move on.

Be a satisficer
This means choosing what is good enough, not perfect. Most of the time, “good enough” is more than enough.

Accept your choice
Once you choose, don’t look back. Be kind to yourself and trust your decision.

A Calm Reminder

“Zyada ka matlab hamesha behtar nahi hota.”
(More doesn’t always mean better.)

In our fast and busy life, peace comes from simplicity—not from endless options.

Final Thoughts

Whether you’re a university student choosing a career, or a professional thinking about a new job or business idea, remember this:

You don’t need the perfect choice. You need a peaceful mind.

Choose wisely. Choose calmly. And then move forward with confidence.

TIME BUSINESS NEWS

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Jamshed Ali Hasrat Rind
Jamshed Ali Hasrat Rindhttp://jamshedali.great-site.net
Jamshed Ali (Hasrat) Rind – Poet, Writer, and Computer Engineer Jamshed Ali (Hasrat) Rind is a distinguished Pakistani poet, writer, and computer engineer. With a deep passion for literature, technology, and education, he has made significant contributions to Urdu poetry, research, and the field of computer engineering. His work bridges the gap between traditional literature and modern innovation, making him a versatile figure in both creative and technical domains. Early Life and Education: Born in Thari Mirwah, Sindh, Pakistan, Jamshed Ali (Hasrat) Rind developed a keen interest in literature and technology from an early age. His passion for poetry led him to study the works of legendary Urdu poets like Mirza Ghalib and Ahmed Faraz. Simultaneously, his curiosity about computers and artificial intelligence directed him toward a career in engineering. Currently, he is pursuing a degree in Computer Engineering at Sukkur IBA University. Alongside his academic journey, he has earned multiple certifications in Web Development, Cyber Security, Public Speaking, Java, Python, Database Administration, Data Science, Digital Marketing, and E-Commerce. Literary Contributions: Jamshed Ali (Hasrat) Rind is a recognized Urdu poet and has authored "Dastaan-e-Hasrat," a collection of his poetry. He specializes in classical Urdu forms such as ghazals, nazms, and free verse poetry, following traditional prosody (Ilm-e-Arooz). He actively refines his work using tools like Rekhta’s Taqti application to ensure rhythmic perfection. He is also passionate about educational and motivational writing, contributing articles on technology, psychology, and leadership. His upcoming book, "AI in Education," explores the role of artificial intelligence in modern learning. Research and Professional Work: As a researcher, Jamshed Ali (Hasrat) Rind is working on multiple academic papers, including "Measuring the Impact of AI in E-commerce on Customer Behavior in Pakistan" and "Leadership and Strategy in the AI-Driven Era." He is also developing SiBa Share, a file-saving and sharing application using HTML, CSS, and JavaScript. His expertise in Arduino programming extends to projects like voice-controlled automation using Bluetooth communication. Public Speaking and Leadership: Jamshed Ali (Hasrat) Rind is an active participant in academic and literary forums. As the Coordinator of Content Writers for the Computer System Engineering Society at Sukkur IBA University, he mentors aspiring writers and engineers. He was also invited as a speaker at the Seventh Edition of the Sindh Literature Festival, showcasing his insights on literature and technology. Skills and Certifications: - Programming & Development: Java, Python, HTML, CSS, JavaScript, Arduino Programming - Cyber Security & Ethical Hacking - Artificial Intelligence & Data Science - Public Speaking & Leadership - Content Writing & Research - Graphic Design & Digital Marketing Vision and Future Goals: Jamshed Ali (Hasrat) Rind aspires to further his literary and research pursuits, aiming to revolutionize AI applications in education and e-commerce. With a commitment to bridging technology and literature, he envisions a future where AI enhances creative expression and learning. Follow & Connect: For collaborations, research inquiries, and literary discussions, connect with Jamshed Ali (Hasrat) Rind via social media and professional networks.

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