The news of Ford discontinuing the Edge SUV in North America after 2023 has left many fans surprised and wondering about the future of this beloved crossover. While there might be some hope for a hybrid Edge in the future, the reality is complicated. However, Ford enthusiasts in China can take solace in knowing that an all-new 2024 Edge L is on its way. So, why is Ford bidding farewell to the Edge in the American market?
Ford has set its sights on a bold electrification strategy for the future. With impressive electric vehicles like the Mustang Mach-E and the F-150 Lightning already in the lineup, the brand is embracing an EV-centric approach. In 2020, Ford announced its plans to end production of the Edge at the Oakville Assembly Complex in Canada, making way for the introduction of EVs starting from 2025. It seems that these new electrification plans have played a significant role in the decision to discontinue the Edge SUV after the 2023 model year.
But fear not, we have some updates on the situation. The 2024 Ford Edge L has been spotted testing and is likely to make its debut at the upcoming Shanghai Auto Show. While it’s disappointing news for American fans, it’s an exciting development for the Chinese market. This move showcases Ford’s commitment to catering to different markets with tailored offerings.
So, what will replace the US-spec Ford Edge in 2024? As the automotive industry moves toward electrification, Ford recognizes that the transition to electric vehicles won’t happen overnight. In preparation for this shift, the Oakville Assembly Complex in Canada will undergo retooling throughout 2024 to accommodate the production of upcoming EVs. While Ford hasn’t provided specific details about these new electric models, it’s safe to assume that the lineup will include two or three compact crossovers. After all, the compact crossover segment is currently booming and is expected to remain popular for years to come. It’s highly likely that one of these upcoming electrified SUVs will be the successor to the discontinued Ford Edge, carrying forward its legacy while embracing electrification.
Rumors have circulated about a potential shrunken version of the all-new Explorer EV, based on VW’s MEB platform, as the replacement for the Edge. However, this model will not be sold in America, as Ford is working on an all-new in-house platform. This platform is expected to give birth to a revolutionary new pickup truck and possibly an all-electric 2025 Edge.
Another highly anticipated Ford SUV that might receive an electric spin-off is the iconic Bronco. Paying homage to Ford’s renowned off-road crossover, an EV version could further expand the brand’s electrified offerings. Perhaps there will even be a larger EV version of the Navigator, but only time will tell.
As Ford continues its EV journey, the success of the upcoming electric models will depend on the momentum established by existing Ford EVs like the F-150 Lightning and the Mach-E. Consequently, the company is likely to invest substantial time and effort into addressing any EV-related challenges and ensuring a seamless transition.
While bidding farewell to the Edge in North America might be disappointing for its fans, it also opens up exciting possibilities for Ford’s electrified future. With a new lineup of EVs on the horizon, the brand is positioning itself to meet the evolving demands of consumers and contribute to a greener automotive landscape.