Website ranking is an important part of digital marketing in today’s world. You can find nearly 200+ factors that can help you improve your website and its ranking on the search engines. When you search for something on the internet, the search engine filters out the most relevant results based on your search. Different factors are involved in this that help improves the ranking of the website.
These ranking factors can help anyone improve their SERPs (search engine results pages) and reel in better traffic. The best way to do this is to improve your online presence, but it is not as easy as it sounds.
There are tons of technicalities that are involved in this process. SEO Hub is undoubtedly a recognized name when it comes to SEO services and can handle all these technicalities well. We have been working in the industry for quite a long time now and understand that it gets overwhelming to handle SEO for websites. Therefore, we have filtered out the most important factors out of the 200+ because not all of them are equally effective.
Most SEO experts in Pakistan utilize the important factors to make sure that they can yield the best results with the least amount of work. So, make sure that you follow a smarter approach for your website and follow our tips accordingly.
Most important website ranking factors
Following are some of the most effective website ranking factors that you should pay attention to if you want to improve your website. However, it is important to keep in mind that digital marketing and SEO are something that stays in constant flux so they can and will change eventually.
This change usually occurs from the changes in Google’s algorithms, the change affects the SEO strategies of websites all over the web. So, make sure you keep yourself updated. With all that said, let us start with our list of factors:
The website security
The security of the website is one of the leading concerns of websites and users alike. Google has been focusing on website security as early as 2014. The use of HTTPS in all the URLs is a step that is taken to improve the security of a web link. The HTTPS uses an SSL certificate which helps make a secure connection between the user, network, and webpage. You can consider it as an extra layer of security to make sure that there are no data breaches.
Google prioritizes the security of its users. Therefore, it will not direct you to a website that does not have an SSL certificate (or has HTTP in its address). So, if your website starts with HTTP then we recommend getting an SSL certificate to gain more traffic on your websites.
The Crawlability
The next most important factor involved in making sure that the websites are ranked higher is to ensure that your websites are crawlable. The crawlability means the ability of a search engine to find a webpage/website. You cannot expect a search engine to rank a website if it cannot locate it in the first place. This step helps the search engine to scan and review your website and determine the ranking of the website accordingly. There are a few ways that you can make Google map your site such as:
- Submitting a sitemap to the top search engines.
- Checking your index status in Google Search Console for reviewing the number of pages Google has crawled on your site.
- Using proper robots.txt to determine which search engines and pages they should access and which pages they should ignore.
Mobile-friendliness
Our mobile phones or smartphones are an important part of website traffic in today’s world. Most of the organic users access websites through their phones, as it is faster and easier to do so. It is important to keep an eye on the mobile friendliness of your websites, which means that you should check the compatibility of your website with smartphones.
It covers everything from adjusting content on the mobile screen, improving the interactive approach, and much more. Some researches indicate nearly 53% of the online traffic is through mobile phone which makes it a considerable amount. You can always put your website through Google’s Mobile-friendliness test to see if your current site is optimized for mobile phones too.
Page load speed
The world has become fast and everyone loves efficiency. It is important to keep in mind that when a person visits your website, they want to have the best accessibility and fastest response. For example, assume the average web page loading time is one second and your website take 2-5 second to load. The user will probably get annoyed with this and move on to another website.
Therefore, it is important to ensure that your websites are quick and functional for all the traffic that it receives. The recent update from Google has also made page loading speeds an important factor in ranking websites.
There are tons of tools that you can use to test the current loading speed of your pages and then optimize them accordingly. Website caching, compressing files, reducing the number of redirects, and taking other steps are some of the things that you can do to improve your web page speed.
User Engagement
Google aims to make sure that the users get what they enjoy the most. It keeps an eye on the responses of users when they visit a web page. For example, if a user lands on a website and leaves shortly, then Google Artificial Intelligence considers that the user did not find what it was looking for. It also helps the search engines to collect data of what pages are useful and which are not as helpful. The less helpful your page is, the lower it will rank on the web results. So, make sure that you focus on user engagement when it comes to your websites.
Ensure focusing site content and search snippets, a leading SEO company in Pakistan, like SEO Hub, always makes sure that these things are followed. That being said, you should always try and stay updated with the SEO trends and Google policies and formulate your SEO strategy accordingly.
