Small businesses that operate locally rely on local SEO to drive organic traffic to their websites. While national SEO is focused on ranking in search engines across the country, local SEO is geared towards growing appearances on SERPs in a specific location. iBoost Web uses this strategy to help with brand marketing, services, and products to local customers and leads. If you want to improve your local SEO in Dallas or Atlanta, our team can help you optimize web traffic, leads, and conversions since this strategy are more relevant to your local target audience.
We believe local SEO can help you compete with national brands with unlimited sources, leveling the playing field to ensure brand awareness. Our team works with you to create a specific local SEO to-do list, neutralizing the advantage of bigger brands with unlimited resources and constantly increasing keywords. Here are some crucial local SEO strategies to boost your business.
Create a Google My Business Account
The first step is to optimize your Google listing or business profile to help your business rank higher and enhance visibility on Google Maps and Google Search local results. For your business profile to attain these optimizations, you need a Google My Business account. The account should contain all the pertinent information about your business that appears in Google Search local results, Google Maps, and Google Search Knowledge. We guide you throughout the optimization process, ensuring you grow your business with local SEO in Atlanta and Dallas.
Get Regular reviews from Satisfied Customers.
Glowing reviews are crucial for optimizing your Google My Business presence, and requesting happy customers to write a positive message about your business can do wonders for your online presence. It creates the desired traction your business needs to drive local sales through the roof. A vast majority of customers rely on online reviews as much as professional recommendations in their decision-making: The more reason to give your clients a positive nudge towards writing a positive review on your website.
Optimize for Voice Search
We already have voice search technology in today’s market, and the trend is expected to grow in the near future. iBoost Web can help you optimize your local SEO by focusing on how people ask questions when speaking into these devices rather than how they type out their searches. We discovered that most customers use long-tail keywords when doing voice searches, allowing us to make adjustments to the SEO of your content to suit a conversational tone that’s usually used when speaking.
Our goal is to ensure any question Alexa is asked about your business is readily available. Some factors to account for include typical question starters, such as who, when, what, why, where, and how. We also consider the user’s intent when optimizing for voice searches since these types of searches are when someone needs a specific piece of information.
Create Content Based on Local News, Stories, or Events
Content that speaks directly to the user or relates to local issues goes a long way in grabbing the attention of your local customers. Some strategies used to optimize your content include writing blogs around local events and activities, creating short videos about charities your business supports, and establishing location-specific webpages on your website with quality local content. As a realtor, you can create different pages for every location you serve, featuring content about changes and events in the real estate market. This is an excellent way of getting a high ranking for each location.
Optimize Your Website for Mobile
In the modern age of advancements in telecommunication, the shift to mobile devices is happening faster than expected. In 2017, mobile visits increased to 63% from 57% in the previous year, indicating that businesses should prioritize mobile users compared to desktop users. Another study by Acquisio showed that 75% of mobile searches that show intent in local businesses produced in-store visits within 24 hours. To be a significant player in local SEO, iBoost Web can help you optimize your website for mobile users.
SEO is constantly changing, and Google always introduces new features on its SERPs for local searches. You can count on us to help you stay on top of local SEO by implementing these strategies effectively. Contact us at iBoost Web to ensure your business takes advantage of lucrative local searches and establishes a solid foundation for new SEO features in the future.