Introduction
Instagram is the most popular social media platform and has a vast user base. Every day, new people join Instagram to share their moments. If we talk about marketing strategy on Instagram, then there are many ways to improve your brand visibility and gain more followers.
1. Create a clear Instagram marketing strategy
A clear Instagram marketing strategy is crucial to achieving the growth you want on your account. The first step in developing a strategy is to understand the goals you want to achieve through Instagram and how it will help you meet them.
To create a strategy, it’s essential to ask yourself these questions:
- What are my business goals?
- How can I reach these goals through Instagram?
Once you’ve answered those questions, think about what tools or approaches might help you achieve them. For example, suppose your goal is growing sales leads and making more money. In that case, one option could be partnering with influencers with high followings on their accounts (and possibly even offering discounts for those who purchase from their accounts).
2. Optimize your Instagram account
Optimizing your Instagram account is a must if you want to build a following and keep it. Your profile is where users will learn about you and your brand, so it’s crucial that it accurately represents what you’re all about.
For example, if you’re a hairdresser, use photos of people with great hair—and don’t forget to include hashtags such as #haircut or #haircolor! You can also include hashtags like #fashion and #beauty at the end of each post.
This information must be consistent across your accounts so users know exactly what they’re getting when they follow one.
3. Find your Instagram style
Your style is a big part of creating your brand and developing a following, so it’s essential to learn what that means. You will want to know what you have done in the past, what you like doing, and most importantly, why people would want to follow you. If you are not sure where or how to start this process, consider starting by answering these questions:
- What do I like?
- What inspires me?
- How can I combine those things into something unique that will help me stand out from the crowd while still attracting the correct type of audience?
Try using Instagram’s bio section as an opportunity for an explanation about who you are as a person and why people should follow or buy from you. This information can help potential customers decide whether they should give your content a chance or not. Remember that hashtags are essential when it comes to making connections with other users on Instagram; however, only choose hashtags that describe what kind of person would be interested in your content (e.g., “fashionista” vs. “traveler”). Use captions wisely by crafting messages according to who best fits into each of these categories so others can find them relevant
4. Stop buying fake followers and likes
After you’ve gained a large following on Instagram, you might be tempted to go back and buy more followers and likes. But it’s not worth it in the long run. The quality of your followers will suffer, and your engagement rates will drop dramatically. You don’t want that!
Instead of gaining as many followers as possible at any cost, focus on creating great content that people genuinely want to engage with—and offer them opportunities (e.g., contests) to help spread the word about your brand. That way, when they share their love for your content with others, they’ll have something worthwhile to share!
5. Use hashtags to get found by new users
- Use hashtags to get found by new users
Hashtags are one of the best ways to get Instagram followers and likes. The more relevant your hashtags are, the more exposure you’ll have on the platform. People who use that hashtag will find your content when they search for it in their feeds. If many people are using that hashtag, then there’s a good chance that others will also see it!
It’s important to note here that not all hashtags are created equal; some are more popular than others, so if you want maximum exposure and engagement with your followers, choose those with high volume (as determined by the number of posts) over less popular ones.
6. Craft a great bio and profile picture for your accounts
- Use a clear picture of yourself. Use multiple pictures of yourself if you have them! Make sure they are not blurry or too small.
- Make sure the picture isn’t too dark. Some Instagrammers will try to use black-and-white images to appear more “artistic” or “edgy.” This can backfire if your profile looks unprofessional or difficult to read.
7. Share compelling visual content on Instagram
You can use images and videos to share content that is relevant to your audience and also visually appealing. You can also post content that is consistent with your brand. Use hashtags to get found by new users.
If you don’t have time for this step, there are many companies that offer services like Instagram followers or likes. However, the best way to grow a following on Instagram is by providing value through high-quality posts and interactions with others on the platform (not just posting one-way promotional content).
8. Tell stories with a series of videos, images, and carousels
Now that you know what kind of content to share, let’s get into some of the best ways to share it on Instagram. The first two methods involve using one of Instagram’s built-in features: carousels and video. These are simple ways to showcase multiple images or tell a story in a sequential format.
The following options are more involved but worth it if you have time: slideshow and grid. The slideshow allows you to create a series of photos that play automatically when viewers scroll down their feeds. At the same time, the grid shows all your content at once so users can discover new things without having to click through each post individually (which is essential for brands).
9. Use geolocations to connect with those nearby
Geolocation is a great way to connect with people nearby. If you’re looking for an effective way to Buy Instagram followers, there’s no better place to start than your local community. Find people in your area using geolocation and targeting location-based hashtags like #nyc, #london, or #kuala_lumpur.
You can also use geolocation to find new followers worldwide, which can help expand your network and grow your following on Instagram! Search for tags that are relevant to your niche (e.g., “#veganfood”) and then use these hashtags in any posts that include images of food or other products related to veganism (such as slogans such as “I am vegan because…).
10. Encourage user-generated content (UGC) on Instagram
User-generated content (UGC) is a powerful form that can help you grow your brand’s popularity on Instagram. UGC refers to any photos or videos created by users of your business that share their experience with others.
If you want to drive traffic to your site while driving engagement, then this is precisely what you need to do!
A few simple steps will get you started:
- Allow customers and fans to tag themselves in photos on social media platforms like Instagram or Facebook.
- Create contests where customers are encouraged to submit photos of themselves using or wearing your products or services, and they may be entered into a drawing for prizes such as gift cards or coupons towards future purchases with the company in question
11. Host an Instagram contest or giveaway
A contest or giveaway is a great way to get more followers and likes on Instagram. The key here is to ensure you have a good prize for the winner and runner-up and for people who participate in the contest by liking or commenting.
You’ll have better luck with this strategy if your prize has more than just monetary value. For example, if you are hosting an Instagram contest around a travel-related theme, offering two free plane tickets (one for the winner and one for a friend or loved one) goes further than giving away $2000 cash or other prizes like electronics. People want experiences over things—you can see it in statistics about how much people spend on travel compared to other expenses like groceries.
12. Use Instagram Stories Highlights to repurpose old content
- Repurpose old content.
- Promote your products and services.
- Create a sense of urgency.
- Build a community around your brand.
- Increase brand awareness via story highlights, a feature that allows you to save a story as an image or video so it can be shared elsewhere on Instagram or beyond the platform itself.*
Use the correct way to increase IG followers and likes
The most effective way to increase your Instagram followers and likes is to use the correct methods.
Here are some of the best strategies you can use to achieve this:
Conclusion
We hope these tips will help you grow your Instagram following and get more engagement on the platform. These are some of the most effective methods for getting followers and likes for your profile, but remember that there’s no “one size fits all” approach to social media marketing. Experiment with different strategies until you find what works best for your brand!
