At your business networking events, you’ve probably heard a lot of chatter about the benefits of Salesforce.
This is a service that began in 1999 but has really taken off within the past decade for businesses. Salesforce offers Customer Relationship Management (CRM) services for businesses.
It’s a great way to keep track of your customers and improve their experience with what your business offers. Without it, your business might fail altogether.
But are you still on the fence on whether you should invest in Salesforce’s services?
Here’s why you should reconsider:
One of the best things about Salesforce is that it’s simple to use. One challenge that many businesses experience is that team members are reluctant to learn new software.
In fact, if they struggle to learn new software, it can hold the business back from scaling.
Salesforce has a simple interface and is easy to learn. Salesforce also offers tutorials and guides on how to use their software. If you’re ever stuck, you can get help from support agents.
One of the best Salesforce benefits is the features you’ll get with the service.
For example, you might like the Salesforce inventory management feature. This helps you keep track of your company’s inventory within one online database. You’ll find that it’s much easier than spreadsheets or other online databases.
You can also take advantage of data analytics to understand your customers. You can observe how often each customer interacts with your website. You’ll assess how satisfied they are with your products/services.
It also lets you keep track of your customer’s data. Collecting customer data is crucial for the survival of a business.
This can include their contact information, history, activity, etc. With this information, you can reach out to them at any time.
This is a crucial aspect of CRM. It helps you cultivate a relationship with your customers. This is what leads to customer loyalty.
Works With Different Applications
The great thing about Salesforce is that it also works with different applications.
For example, let’s suppose you use MailChimp to send out email newsletters. You can install a MailChimp app within the Salesforce interface. You can then use the service within Salesforce itself.
It also integrates with other popular applications such as G Suite. With Salesforce, you can work with your applications without having to toggle through browser tabs.
This helps increase your productivity and efficiency. Salesforce works to make your business operations much easier to manage.
Chat With Your Customers
One of the best Salesforce benefits is that you can interact with your customers through live chat.
With Salesforce, you can opt for the Service Cloud feature. This gives you a Live Agent where you can chat with customers. With the Live Agent, you can assign different team members to handle different service issues.
This will let you install a chatbox on your website. Your customers can ask a question via the chatbox. Then, the question gets directed to the Live Agent where one of your support agents can respond to it.
This is one of the best ways to improve your customer service. If you have a live chat option, you can ensure that more customers will engage with your business.
Salesforce also lets you chat with your customers using a chatbot service. With Salesforce, you can build your own chatbot.
This is an efficient way to start an interaction with your customers. They’ll ask a question and your chatbot can then direct them to a support agent. In some scenarios, your chatbot can answer the questions on behalf of the support team.
The chat features alone are why so many businesses decide to use Salesforce. You can expect to see an increase in prospects if you offer chat features for your business.
Understanding Your Business
The truth is: most entrepreneurs don’t understand how well or poorly their business is running.
You want to know if your business is increasing its sales over a given period of time. You also want to know if your business is losing customers over a given period.
With Salesforce, you get insights into your company’s performance. With this, you can look at your social media posts to see how your audience responds to them. You can keep track of your average “likes,” hits, comments, interactions, etc.
You can also use these features to understand the current trends in your industry. You’ll soon realize how Salesforce helps put you ahead of your competition.
Why You Need CRM Software
Finally, let’s look at why you need CRM software such as Salesforce.
Customer Relationship Management refers to making sure your customers are always happy with your business. You want to make sure that you don’t lose their patronage at a moment’s notice.
With CRM software, you can get real-time feedback from all your customers. For example, let’s suppose you run a video-streaming service.
You might find that Customer A spends 25 hours per month on your service. But perhaps in the last six months, this has dwindled to only 10 hours per month.
You can then interact with Customer A to see how you can get these numbers back up. Without CRM software, such as Salesforce, you won’t know how your customers feel about your business.
CRM software has helped entrepreneurs understand their customer’s relationship with the business. It gives them an idea of how to prepare a customer engagement strategy for the future.
No other CRM software has matched up to the success of Salesforce. It’s truly the best application to help you scale your business.
Those Are the Benefits of Salesforce
Now that you know the benefits of Salesforce, you can consider using it for your business.
It’s a simple software that your team members can easily learn to use. You’ll be able to keep records of your customers and communicate with them regularly.
Salesforce also works to improve its services for your business. They’ll work to help you enhance your business through their CRM services.
Please share this guide with your fellow entrepreneurs who are interested in Salesforce. You can find more business tips here on our website!