The Joys of Graphic Design
Congratulations, you’ve just received a promotion to become a more senior member of your company’s marketing team. The boss told you the good news this morning in a private meeting, before announcing it to the wider team where she praised your particular skills and contributions to recent campaigns that had secured millions of dollars in sales from prestigious clients.
What’s going on here? What are we describing? It sounds like it could be any member of the marketing team, but we actually had someone more specific in mind, the graphic designer. For those with an eye for colour, design, shape and form, symmetry, balance and visual communication, as well as practical skills with Photoshop, Illustrator and similar programs, a career in graphic design awaits you. Here are some of the best things about being a graphic designer:
Share Your Artistic Talent
When you’re sharing graphic design at full res, you’re sharing the full breadth and depth of your artistic talent. Graphic designers may be using a more practical brief as they work, but the need for their artistic flair is ever-present, and if anything it’s a way to show real artistry to take something quite mundane like a B2B ad for tyres, brake pads, or car detailing products, for instance, and bring it to life with colour, the right backgrounds, and an effective use of negative space.
Don’t be Constrained by Company Type
Graphic designers are often depicted in the media as working for magazines, logo design studios, or perhaps TV stations, but is this really all they do? In a time where everyone needs attractive thumbnails for their social media content, strong branding, effective advertising, readable and attractive print literature, and more, the graphic designer can find their place virtually anywhere.
This is one of the best things about being a graphic designer in 2022, which is that you can work for any type of company you want within reason, and can therefore target sectors where you have more genuine interest and passion. Those with a passion for education, for instance, might find work building a brand image and fulfilling the graphic design needs of a network of international schools.
Different Work Projects Each Day
Working as a graphic designer can bring different types of tasks to your inbox each day. You could be working on logos one day, print ads another day, social media content on another, and so it goes on. Of course some designers choose to focus in on a smaller number of project types as they gain experience and wish to specialise, but for young creatives it’s a huge and varied world of possibilities that can deliver eclectic experience in a relatively short time overall.
Lots of Opportunities to Widen Skills and Increase Your Value
Graphic design is a field in which numerous tools are commonly used. For example, many designers make use of Adobe programs like Photoshop and Illustrator to get their work done, but there are of course dozens of others that they can learn to use, too: Mega Creator, Xara Designer Pro X, Genially, Canva, and many more. This demonstrates another positive feature about graphic design as a career, since it’s a field in which one can take many opportunities to widen their skillset, make themselves more competitive, and cater to different customer needs.
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The Chance to Live a Freelancer Lifestyle
Finally, a big attraction of graphic design is that it’s one of several professions that allows one to work and live as a freelancer. One can start up as a freelance designer, and use their social media and other platforms to quickly find clients to get things off the ground. What lies ahead? A life of independence, calling the shots, and potentially one where you get to keep all the fruits of your labour!
