Digital marketing has been constantly changing, and it has been changing fast. Thanks to Google algorithms that change around 500 to 600 times each year or between once and twice daily, according to Search Engine Land. SEO experts like Infintech Designs work to keep up with these changes.
How Does SEO Work?
Search engine optimization involves a set of practices that will help the ranking of a website in organic search results. It’s how a website can be made to be found easily or discovered on the web. How does this happen?
There are major search engines like Google and Bing where users go to search or discover products and/or services of businesses or any information they need. These search engines use crawlers which are also called bots or spiders.
The crawlers begin from an identified web page. They follow internal and external links within the site to pages on other sites. They also understand all the content that a page has and how it is connected to other sources.
The content on a page helps crawlers know what a page is talking about and how it is connected to all other pages on other pages of other websites. This is the content of a search engine’s index or its massive database.
Algorithms are used by search engines to extract from the database the most accurate and useful list to an inquiry that is typed in the search box. The list is what appears on the first page of the search engine results page. It can contain any content like:
- Web pages full of text
- News articles
- Images
- Videos
- Local business listings
- Any other content in the database
How algorithms are influenced during the search and ranking of what appears on search engine results pages depending on many factors like:
- Domain-level link features
- Page-level link features
- Page-level keyword and content-based features
- Page-level keyword-agnostic features
- Engagement and traffic or query data
- Domain-level brand metrics
- Domain-level keyword usage
- Domain-level keyword-agnostic features
- Page-level social metrics
This ranking was based on a survey of over 150 SEO experts. These factors are considered in creating SEO strategies that will help make a website rank higher in SERPs. SEO agencies would often prioritize strategies that will maintain ranking so that high-quality user traffic will also be maintained.
The strategies that will help deliver these results include improving user experience on the website and non-manipulative ranking techniques that consider the changing behaviors of search engines and user behavior.
Why is SEO Important?
Search engine optimization strategies will help our business be seen online. SEO experts understand how rankings are governed by complex algorithms. Hence, you will need SEO services if you want your business to experience growth.
Here are more reasons why SEO is important:
- SEO will help increase organic search results for your website. Organic search is the primary source of website traffic, so SEO will help rank your website higher so that your potential customers who search for your products and/or services in Google or Bing will see you right away.
- SEO boosts your credibility when you are ranked on the first page of SERPs. The ranking is directly proportional to trustworthiness and credibility. Hence, you are able to establish authority, and you become easily discoverable in search.
- SEO increases your website’s traffic by helping you reach a new audience of potential customers.
- SEO makes the sales cycle shorter by helping you keep an established line of users until they engage and convert to paying customers.
- SEO supports content marketing which directly impacts the ranking of your website on SERPs based on the right use of keywords, originality, and link building.
- SEO helps you understand better what your customers need and be able to deliver it to them. It also helps you respond to user behavior appropriately.
- SEO helps improve user experience, which determines how many of your users will convert.
- SEO will continuously produce results like consistent web traffic and the long-term sustainability of your business online.
How to Learn SEO Best Practices
If you want to learn the best and most current practices used in SEO, there are many resources online that you can use. Many SEO agencies offer web learning platforms for SEO strategies and best practices.
