The importance of trademarks is vital to the success of a business. Let’s think about the amount of products we use in our day to day, from the moment we get up until we go to bed. Toothpaste, shampoo, clothes, food, the supermarket, our car, etc., all these things have a trademark associated with them. In fact, such is the assimilation of brands in our collective thinking that, many times, we do not refer to the generic name of a product, but rather we call it by its brand.
It means differentiating yourself from the rest of your competitors, which would lead to earning one more asset. But not only economically. A brand is the first impact that the consumer receives. The business card of the company. For this reason, a commercial brand is associated with a series of values, which have to reflect both the qualities of the product and the qualities of the company. In a global market, competition is also global, which means that marketing, corporate image and branding become reference departments, both in large corporations and in small and medium-sized companies.
Why Trademark has become essential for business?
Persuading the customer to consume our product or use our services has become a priority. Hence, increasingly subtle and less aggressive communication strategies have been developed than conventional advertising. Furthermore, not all companies can afford to advertise in the large traditional media, such as radio and television, although there are some whose strategy does not depend on this type of positioning. However, there are some agencies out there who are offering trademark for startups in low price with all possible authenticity.
New technologies have opened a gap in the advertising market, opening a wide range of possibilities to develop commercial brands. If before it was limited to the written press, radio, or television, today we can use other types of platforms, such as mobile applications, banners on web pages or social networks. The latter allow a large chain of bakeries to share the same space as the small bakery of a lifetime. The success of both will depend on how they develop their business strategy and how they define their brand.
But if we talk about success, we can also point out that choosing and developing a brand carries its risks. In Colgate’s case, the company tried to expand its business in 1982 by marketing convenience foods. His bet was unsuccessful. The potential consumer associated the brand with dental hygiene products, resulting in a dismal sales fiasco and the withdrawal of Colgate from the food industry.
Trademarks have a growing value, which is why companies register their trademarks in the patent and trademark offices of their countries. This protection is vital to preserve and guarantee the economic value generated by a trademark.
Related Article: Chipping Away At Your Brand Name By Following Its Prerequisites
Recommendations to keep in mind after trademark registration
If you have it clear for you and for your company, you will have it clear for your users and potential customers too. Therefore it is necessary to take into account:
- What a difference to your brand?
- What values do you want to convey?
- What target audience are you targeting?
- What is the experience you want to generate in your niche?
In order for your company’s campaigns to be successful and reach your customers, there are companies out there who support your brand through digital transformation.