If you’re looking for ways to bring visibility to your small business, you’ve likely come across the term ‘search engine optimization,’ or SEO, more than once.
SEO can be an integral part of your company’s digital marketing campaign. Provided, that is, that you follow the guidelines and understand the importance of SEO.
Curious to learn more? Make sure to keep reading as we outline the significance of SEO, as well as some tips that you can implement to boost your rankings!
Customers Rely on Research
The Internet has changed the way we shop. Now, we have access to more information about the products and services we love. And make no mistake, customers take advantage of these opportunities.
One study reported that 88% of consumers researched a product before making a purchasing decision.
Their main avenue of research? Google, of course.
And it’s worth noting that the study in question took into account both online and in-person purchases. Whether you’re running a brick and mortar store or your business is exclusive to the web, the importance of SEO for small businesses is greater than ever.
The Power of Page 1
Speaking of search rankings, let’s take a minute to discuss the significance of high rankings.
Take a moment to consider your search engine habits. How often do you find yourself visiting the third or fourth page of Google? If you’re like most people, not that often.
Again, the data backs this up. The higher the ranking, the more credible a site seems, and the more traffic it receives.
The first three results account for almost 2/3 of all query-related traffic. The first result alone generates an astounding 33% of all query traffic.
Your business can’t afford to stay hidden beyond the first page or two. Every drop in your ranking ties directly into lost sales.
SEO Helps Ensure Quality and Cohesion
The importance of SEO for website traffic is only the beginning, though. SEO has a much greater significance in the world of web development and discoverability thanks to Google’s high standards.
While it may seem like each update brings a new laundry list of frustrating changes, many of them are ultimately for the best.
For example, Google tends to prioritize mobile-first websites, which allows consumers to access your website across any device. This focus on inclusion allows new audiences to discover your website.
Or how you can improve website ranking by writing a simple meta description.
At the end of the day, SEO’s main concern is usability. And while that might mean making some changes to your digital presence, that’s not always a bad thing.
Understand the Importance of SEO to Elevate Your Business
Whether you love it or hate it, SEO is here to stay. And as you can see, its importance isn’t a bad thing.
By following SEO standards, you’ll make sure your website is perfect for your audience. And as a reward, Google will give your site a nice little boost.
Curious to learn more about the world of SEO or digital marketing? Make sure to check back with our blog for more great content!