As the world experienced a pandemic in 2020, online video content and Social media marketing undoubtedly took a huge turn. Many new techniques and strategies had to be adapted, and a lot of unique aspects of media marketing became visible as the world faced such a massive crisis. Before diving into the role that media and video content played in the lives of 2020, let’s talk about the two types of video content, Consumer and Business, and the difference between these types.
The Difference between Consumer and Business Content
The business content is designed to promote a specific business motive, just like the name suggests. There is an intention to promote a business and gather sales and customers. This content addresses audiences that might be interested in purchasing a specific type of product. The business model is different from consumer content because this content is for marketing and advertisement purposes only. It requires smart planning and strategy to make this type of content to become popular amongst audiences.
On the other hand, consumer content is the type of content made for entertaining audiences. It is solely made for leisure and entertainment purposes, like the business model of Netflix and YouTube. The business model varies in a way that it involves monthly subscriptions for users to buy the content. They can also view the content for free by watching specific ads. These are the main differences between consumer and business content.
Role of Online Content during the Pandemic
The pandemic tested small and big businesses on a vast scale. New strategies of marketing and online video content had to be adapted. Consumer content has always been popular as compared to business content. The popularity of consumer content over business content is because consumer content production companies focus on production value and quality more than anything else. Business content is more brand-oriented and may not attract as much audience.
In 2020, business contents faced difficulty because all of the advertisements had to be done online. Therefore, small businesses utilized the resources available on the internet to advertise and market their brands. Online content faced a boom in 2020, with most of the world’s audience shifting online for work and entertainment. Online shopping became a norm, and nowadays, people are moving towards online businesses.
Conclusion
It is observed that as times progress, the future of business content looks bright. The current circumstances demand an online presence from brands, and with a shift in formats of advertisement and marketing these days, brands are hopping on the latest trends and strategies to apply. The need for consumer and business content will never die out as both of these contents have their role in businesses these days.
