Consumer demands and market requirements have become more complex than before. Enterprises are in a race to provide a seamless customer experience that outweighs their competitors’ and keep the end-users glued to them. The advancement of new and refined technology is driving enterprises to digitize their operations. Further, the global pandemic has pushed traditional contact to a pit and ‘going digital’ is the new norm.
To satiate the end-users with impeccable services, some enterprises have already planned a clear road map with integrated agile practices and digital assurance framework while few still seem to be bewildered by the unprecedented “changes”.
Moving from Traditional Quality Assurance to Digital Assurance
Quality assurance is the testing of performance and functionalities of software programs based on client needs and requirements and detect mistakes to avoid problems during delivery. QA merely focuses on yielding high-quality products that suitably meet the customer standards without delving into the customer experience. However, with a seamless user experience being the primary goal, enterprises have started adopting the digital assurance framework.
Wise enterprises no longer depend on traditional quality assurance practices but leverage digital assurance solutions to meet the challenges in the journey of digital transformation. So, while your products meet the standard quality, your enterprise is also pressing the consumer pain points and amplifying a rewarding user experience. Hence, the shift from traditional functional validation to more of customer experience validation will ensure the digital transformation at a rapid pace.
Importance of Digital Assurance Framework
While tapping on the digital transformation journey seems lucrative, digitizing operations are often prone to vulnerability. Frequent attacks and associated risks seldom degrade the morale of enterprises. Security is hence, the utmost priority when digitizing business operations and this objective can be met through an improvised quality assurance framework. Digital assurance entails comprehensive testing across digital assets when enterprises set into the journey of digital transformation.
Increase in Agility – Digital revolution leads to greater use of new and improved technology, and sometimes even unproven technology. In such situations, the QA team is required to be reflexive and can learn quickly. Digital assurance drives agility within the organization and promotes cooperation among teams.
Continuous Delivery – Digital assurance strategy is characterized based on agile methodologies. Organizations gain the agility to combat changes in consumer requirements while following agile practices. It leads to shorter reduced cycles and faster time to market.
Enhanced User Experience – The end-user experience is the determining factor of success for organizations in the present landscape. A digital assurance roadmap helps eyeball the functionalities of software programs and ensures a seamless user experience. Digital Assurance ensures consistency, effectiveness, and relevancy across the digital, more particularly the components of digital assets across social, mobile, analytics, and cloud (SMAC), and drives a desirable outcome.
Digital content has become a valuable asset for organizations, creators, and the like. But, they are often confused about the right content to engage customers. Digital assurance solutions ensure that the delivered content is consumable by the end-user and hits and industry benchmarks.
Automation is another stepping stone encouraged by the digital revolution. Digital assurance ensures continuous automation in testing across the digital assets. The disruption of DevOps in the IT industry has helped bridge the gap between development and operations and facilitates smooth communication, collaboration, and interaction, ensuring faster time to market and efficiency in product delivery.
Organizations need to adopt the latest technologies to stay competitive and meet user requirements. Regular updates, bug-free applications, multi-device operations – that’s what consumers want. Enterprises can meet these challenges only when a digital assurance framework is in place. Xebia USA is a leading Agile Transformation Consultancy in the USA housing passionate professionals with cutting-edge solutions helping organizations map out their digital transformation journey. Xebia’s Digital Assurance and Testing in the USA have already helped many organizations incorporate agile practices and become digitally mature.
Technology is smart. Smartphones have applications that can outsmart users and provide an overwhelming experience. Their functions align with the routine requirements of the end-user. Enterprises are gearing up to adopt a robust digital assurance framework and elevate a rewarding user experience. A sound digital assurance framework entails agile at the core, supported by best practice tools that validate the technology, enablers and robust methodologies.
Digital transformation is here to stay, and as early as enterprises embrace its potential, they will grow and sustain in the hyper-connected landscape.
