Judging and testing a product practically was a much easier task to do in the physical markets and stores of old, but as the community has moved on towards the trends of online purchasing and buying, it has become more difficult. Without the practical testing of products, many buyers have been scammed with sub-standard products that deviate very far from their expectations or the advertisements.
The most effective tool to battle this gap is customer reviews. Customer reviews can be said to be the more advanced and modern shape of word of mouth. You get to know selfless and honest reviews and feedbacks from previous buyers. You can learn about the truth of the advertisement of the product and trust other customers to make your decision.
The Importance Of Business Profile Reviews
The key purpose behind the display of customer reviews ton your webpage for new potential buyers is to showcase your customer satisfaction standards. If your previous community of customers shows themselves to be satisfied and happy by dealing with you, it is going to pave the for new customers to walk down the same path with surety.
Customer reviews on your business profile have been observed to draw quite a lot of attention. Statistically, well over 60% of the first-time customers will look towards the customer reviews of your webpage to make their decision about buying your product or dealing with. Positive feedback plays a very important part in portraying a trustworthy and reliable image of your brand name, while negative reviews can pin you short of many potential purchasers.
However, receiving negative reviews on your webpage is not always a sign of trouble; it can be seen as room for improvement to convince and satisfy even more customers.
Here is a detailed account of the impact of positive and negative reviews on your business profile online.
How Positive Reviews Impact Your Business Profile
Positive reviews from your customers help quite a lot in building the trust and bond with your clientele. The more and more positive reviews you are going to get from your customers, the more you get to showcase your customer satisfaction rates, and the more sales you will be expecting to make on its basis.
Positive reviews are also an accurate way of having an insight into your business from the eyes of your customers. You get to see what your customers like the most about your products or services and the areas that are the strongest in your business. Engaging in a positive feedback response is going to further boost your customer loyalty and trustworthiness.
How Negative Reviews Impact Your Business Profile
Negative reviews can no doubt be quite damaging to your business profile and could be the reason why you lose most of your potential sales. A single negative review can cut you short of your sales by as much as 22%, which is clearly not a fraction to be compromised. The more and more negative comments you are going to have on your business profile, the harder the time your potential buyers will have in trusting your sales.
Even though negative reviews hurt your online presence a lot by making potential buyers hesitate in their decision to work with you, it can still be used to work in your favor.
Negative reviews give you a crystal insight into the shortcomings of your product or services. You can use that as a means of covering up and improving those aspects. And also, by engaging in positive responses with those customers and seeing to their queries be fulfilled, you can earn yourself a good image and a lot more loyal customers.