The Impact of Artificial Intelligence on Business Marketing

Artificial intelligence is being used in more and more marketing strategies at a rapid rate. With AI, businesses can save time and resources as well as engage with their customers more effectively. Take the example of a customer who has made a recent purchase on your website but has not yet opened any of the emails you have sent them after that purchase. Artificial intelligence can generate an automated response to that buyer, suggesting they open one of those emails or visit your site again to make their next purchase. This automated response separates human beings from AI systems and prevents them from becoming too annoying for customers to interact with.

The use of AI by businesses is great at many things, but there are some disadvantages. Since the companies who use artificial intelligence have to remain competitive, they are forced to adapt their services to fit current trends. For example, it used to be that a company would need many staff members to run a physical store, and they would need those employees available seven days a week for them to feel like it was their store. Because AI has come into place, businesses can now automate customer service emails with minimal human intervention.

What has artificial intelligence brought in new for marketers in business?

1. AI has been used in marketing strategies to make them more efficient in saving time and resources since they can run on their own without much human intervention required

2. AI makes emails more personal to a customer and gives automated responses which do not annoy him or her.

3. AI can sense a client’s emotion and respond with something that he or she would like to hear based on their emotions; ideally, this should be used for emotional marketing strategies only as they are a bit tricky to use

4. AI makes it easier for businesses that are running online stores that need continuous support since people can just send an email instead of calling these businesses, which in turn would mean more free time for the business owner

5. AI is great for companies that deal with heavily connected customers and prefer to engage with their business via email.

That was just a summary of all the pros that artificial intelligence can bring to your business, and there are some cons as well, like the fact that AI can make people more dependent on automated responses, it becomes too easy for businesses to manipulate their customers into buying things they don’t need.

Artificial Intelligence is changing the way companies market something in our society

In a sentence: Artificial intelligence is being used more and more in marketing strategies today because it saves time and resources and allows businesses to react quicker than they would have before.

Advantages & Disadvantages of Artificial Intelligence on Business Marketing

Jodie Barlow, an associate professor of marketing at the DePaul University College of Business Administration in Chicago, said that Google’s use of artificial intelligence is one example of where businesses are using AI, and even though it’s not being used in a traditional sense, it is still an example. She also explained that businesses could get away with using AI simply because the term “artificial intelligence” is not well known by consumers. If people were aware that a company was using artificial intelligence, they would be more likely to purchase from another company that wasn’t utilizing it for marketing purposes. “You’ve got to be careful how you talk about AI,” Barlow said.

Recently, a company in the space of hiring has used artificial intelligence while targeting applicants for positions. The company is called Brighter.io, and it uses a mix of natural language processing and AI to determine an applicant’s motivation.

“We’ve found that the process demonstrates a tangible ROI within months of rolling out,” said Brighter.io CEO Matthew Johnson when discussing his company’s results with artificial intelligence as CNBC interviewed him.

Businesses can more efficiently serve customers when using artificial intelligence thanks to automating customer support services with little or no human intervention required.

Pro’s of Artificial Intelligence on Business Marketing

Businesses can get away with using artificial intelligence simply because the term “artificial intelligence” is not well known by consumers. If people were aware that a company was using artificial intelligence, they would be more likely to purchase from another company that wasn’t utilizing it for marketing purposes. “You’ve got to be careful how you talk about AI,” said Barlow.

Con’s of Artificial Intelligence on Business Marketing

Businesses can get away with using artificial intelligence simply because the term “artificial intelligence” is not well known by consumers.

Conclusion

AI is also known as artificial intelligence, and this technology is making its way into more and more marketing strategies in today’s society. This is mostly because AI can help businesses save time and money while allowing them to serve customers faster. However, companies can get away with using AI simply because the term “artificial intelligence” is not well known by consumers. If people were aware that a company was using artificial intelligence, they would be more likely to purchase from another company that wasn’t utilizing it for marketing purposes. “You’ve got to be careful how you talk about AI,” said Barlow.

Joshua Ross

Digital Marketing Consultant. Assisting clients with the right information regarding the solution they need. This can help them in enhancing their business marketing, to reach the highest levels of sales and get their consumers' attention in quite an extraordinary manner.