The Growing Popularity of Flat Fee MLS Listings in Florida

In recent years, the real estate landscape in Florida has witnessed a significant shift. Traditional commission-based listings, where homeowners pay a percentage of their home’s sale price to real estate agents, are being challenged by a more cost-effective model: Flat Fee MLS Listings. This model, championed by companies like Flat Fee MLS Listings by Graves Realty, offers homeowners a chance to list their properties on the Multiple Listing Service for a fixed fee, rather than a percentage-based commission.

Understanding Flat Fee MLS Listings

For those unfamiliar with the concept, a Flat Fee MLS Listing allows homeowners to list their property on the MLS for a one-time fee. This means that instead of paying a hefty commission upon the sale of the property, sellers pay upfront to have their property listed. The MLS is a powerful tool, as it’s the primary database used by real estate agents to find homes for potential buyers.

Why Flat Fee MLS Listings are Gaining Traction

  1. Cost-Effective: One of the primary reasons homeowners and investors are gravitating towards this model is the potential for significant savings. Traditional real estate commissions can take a sizable chunk out of a home’s selling price. With a flat fee listing, sellers know upfront what they’ll pay, often resulting in thousands of dollars saved.
  2. Control: Sellers maintain full control over the selling process. They decide on the listing price, negotiate directly with buyers, and make decisions without the influence of an agent looking for a higher commission.
  3. Maximum Exposure: With companies like Flat Fee MLS Listings by Graves Realty, homeowners get the benefit of maximum exposure on the MLS without the high commission.

The Power of MLS for FSBO Sellers

In 2021 roughly 11% of homeowners opt for the For Sale By Owner route to save on commission fees and maintain control over the sale process, there’s a significant opportunity they might be overlooking: the MLS.

  1. Broaden the Audience: Only about 3% of FSBO sellers utilize the MLS to market their homes. By listing on the MLS, they can reach a vast network of potential buyers that many FSBO sellers miss.
  2. Competitive Edge: Given that most FSBO sellers don’t list on the MLS, doing so can provide a competitive advantage. Your property will be seen alongside other homes listed by professional real estate agents.
  3. Higher Sale Price Potential: Data shows a notable difference in the median sale price between non-MLS FSBO homes vs FSBOs listed on MLS. When listed on the MLS, the home is exposed to a broader audience, leading to more offers and potentially a higher sale price.
  4. Time-Saving: Non-MLS FSBO sellers often struggle to attract potential buyers, but an MLS listing does the heavy lifting. It’s a platform where serious buyers frequently search, reducing the time your property spends on the market.

Considering the Pros and Cons

While the benefits are evident, it’s essential to understand that Flat Fee MLS Listings might not be for everyone. Here are some things to consider:


  • Significant cost savings.
  • More control over the selling process.
  • Maximum exposure on the MLS.


  • Requires a more hands-on approach from the seller.
  • No agent to guide through the complexities of the selling process unless you opt for additional services.

Is Flat Fee MLS the Right Choice for You?

If you’re an investor or homeowner in Florida looking to maximize your profits while retaining control over the selling process, Flat Fee MLS Listings might be an excellent fit. Graves Realty recognized the potential of this model and introduced “Flat Fee MLS Listings by Graves Realty” to cater to this growing demand.

However, if you’re someone who prefers a more hands-off approach and values the guidance of a real estate professional throughout the process, a full-service listing might be more up your alley. The good news is, with companies like Graves Realty, you have options.

In Conclusion

The rise of Flat Fee MLS Listings in Florida signifies a changing tide in the real estate industry. Homeowners and investors now have more choices than ever before, allowing them to select the best fit for their needs.

Whether you’re considering a flat fee listing or a full-service approach, it’s essential to stay informed and choose a reputable company like Graves Realty that offers both. After all, selling a home is a significant decision, and having the right information and options can make all the difference.

A Brief Background on the Author

Daniel Graves started his real estate journey in 2003, purchasing his first “flip property” in central Minnesota. With a few successful flips to his name, he obtained his Realtor® license in 2005. Those interested in his Minnesota career can delve deeper at

By 2010, Daniel had set his sights on the Orlando real estate market, investing heavily in the area. Recognizing the potential and driven by his passion for the industry, he founded Graves Realty, a brokerage that now serves a significant portion of the Sunshine State.

In 2021, Daniel identified a rising trend: homeowners’ growing interest in FSBO listings. Recognizing an opportunity to provide value, he envisioned a service that would empower sellers to achieve maximum exposure on the MLS. This vision led to the birth of “Flat Fee MLS by Graves Realty“, allowing homeowners to retain control over their sales while saving thousands of dollars in the process.