The Future of Local SEO

In this article, I will share my thoughts on how SEO will change in the future. As an executive at Spark Factory and with over 21 years of SEO experience, I will also give you an idea of what to expect from your SEO efforts in the near future.

This topic is extremely important, because if you don’t know where your business is going, then how can you plan for it?

I’ll start by telling you what I think will be the most important SEO optimizations:

  1. The rise of local SEO
  2. The death of keyword stuffing and over-optimization
  3. A focus on engagement rather than just traffic

Why local SEO will matter?

The rise of local SEO is one of the most significant developments in search engine optimization over the last decade.

Local businesses have long been aware of the importance of location-specific keywords, but now that local searches have become more popular than ever, it’s time for every business to take notice.

The reason for this is simple: People use search engines when they’re looking for something specific, like a product or service, and they want it right now. They don’t want to spend hours scrolling through different websites to find what they’re looking for.

That’s why local SEO matters so much. Local search results appear at the top of Google’s results pages and include information about a business’s location, phone number and website address. On average, 65 percent of people click on these listings when they’re searching locally.

What will change regarding local SEO? Local businesses will need to make sure they have an accurate geo targeting strategy and understand how local search engines work in each market they serve. They’ll also need to consider how they’re going to rank against their competitors in the future and make sure their site’s user experience is second-to-none.

The death of keyword stuffing and over-optimization

Google’s helpful content update is meant to eliminate over optimization and keyword stuffing.

The update will change the way Google identifies and ranks websites, according to the Search Engine Journal. It also has implications for SEO (search engine optimization).

How will Google’s helpful content update eliminate over optimization?

To understand how this update will change SEO, we need to understand what over optimization is. Over Optimization occurs when a website uses keywords excessively or in unnatural ways. For example, if you own a bakery and your site includes the word “bread” in every paragraph of text on the page, that’s considered over optimization.

The idea behind Google’s helpful content update is that it will help people find what they’re looking for without having to sift through pages of spammy content. In other words, if someone searches for “bread,” they won’t have to read through every single result just to find one that has information about bread — they’ll be able to get their information faster if all of the results are relevant for their search query.

So how does this affect SEO? It means that websites with high-quality, useful content are going to rank higher than those with less useful or spammy content.

A focus on engagement rather than just traffic

The idea that you can achieve high rankings by focusing on search engine optimization is a myth. Traffic alone will not get you to the top of Google’s search results. In fact, a recent study found that only 16% of web pages included in Google’s first page of search results had more than 10,000 monthly visitors.

In order to rank well on Google and other major search engines, you need to focus on building quality links from relevant sites. But if you want your website to succeed, you should also focus on engagement — or how much time users spend interacting with your content.

There are several reasons why engagement is critical for SEO:

It helps build trust in your brand and increase conversions. If people love what they see when they land on your site, they’ll be more likely to do business with you or sign up for your email list. In fact, according to an Econsultancy report, 75% of consumers prefer brands that offer them useful content over ones that just sell products and services at any cost.

It helps build authority in your industry or niche by showing off the author’s expertise and authority through social shares and links from other sites.

You might be thinking, “What do you mean? Traffic is the only thing that matters!” But it’s not.

Traffic isn’t everything. It’s actually a pretty small part of the SEO puzzle. And if you want to rank highly on Google, it’s important to understand how SEO works and what you need to do to get your business there.

Let me explain.

If you have 10 sites with 10 pages each, all ranking on page 1 for their respective keywords, which site is likely to get more organic traffic? The one with 100 visitors a day or the one with 1,000? The one with 100 visitors a day or the one with 2,000? The one with 100 visitors a day or the one with 3,000? If there were no other factors at play (like relevancy), then surely after a while it would make sense that the site with 3,000 visitors a day would rank higher than the others because they have more people visiting their site. That makes sense right?