The Evolution of the FedEx Logo
Logos are an essential part of any business, and the FedEx logo is one that has been recognized around the world for decades. The iconic logo has undergone several changes over the years, each one reflecting the company’s growth and evolution. In this blog post, we will take a closer look at the history of the FedEx logo and how it has evolved over the years.
The Original Logo
The first FedEx logo was created in 1971, which featured the company’s full name ‘Federal Express’ in a bold and straightforward font. The color scheme was a bold purple and orange, which was meant to represent speed and efficiency and all important elements of logo. This logo was simple, but it quickly became recognizable and synonymous with the FedEx brand.
The Evolution of the Logo
In 1994, FedEx underwent a significant rebranding, and the logo was updated to what we recognize today. The new design was created by Lindon Leader and featured a simple, bold font with a hidden message. The space between the “E” and “X” in the logo forms an arrow, which represents speed and precision, two core values of the FedEx brand.
The FedEx logo has undergone numerous changes since its inception, with each update reflecting the company’s growth and development. In 1973, the company shortened its name from “Federal Express” to “FedEx,” and the logo was updated to reflect the change. The new logo featured a bold, uppercase “FedEx,” with a smaller “Federal Express” printed underneath.
In 1991, FedEx updated its logo again, this time incorporating a much simpler design. The new logo featured the iconic “FedEx” in purple and orange, with a smaller “Express” printed underneath in grey. This design was used until 1994 when the current logo was introduced.
The Future of the FedEx Logo
The current FedEx logo has been in use for over 25 years, and it’s unclear if the company has any plans to update it again. However, as technology and design trends continue to evolve, it’s possible that FedEx may choose to refresh their logo in the future.
Conclusion
The FedEx logo is a prime example of how a logo can evolve and adapt to a company’s growth and changes. From the simple purple and orange design to the modern, sleek logo we know today, the FedEx logo has become an iconic symbol of speed, efficiency, and reliability. The logo’s hidden message adds an extra layer of meaning that reinforces the company’s values and principles.
If you’re looking to create a logo for your own business or brand, it’s essential to consider how it will evolve over time and remain relevant to your audience. Your logo should be able to adapt and grow with your business, just like how the FedEx logo has evolved over the years.
Remember, if you need help designing a new logo, Brandsupply.com is an excellent resource. With our logo design contests, you can receive many custom logo designs from talented designers and choose the best one for your needs. Visit our website today to learn more!
