Introduction
Logos are an essential part of any business. They represent the company’s values, mission, and vision. One such logo that has undergone a transformation over the years is the FedEx logo. FedEx is a global courier delivery services company that has been in operation for over 50 years. The brand’s iconic logo has gone through several changes since its inception. In this blog post, we will take a look at the evolution of the FedEx logo.
The Original Logo
The first FedEx logo was created in 1973 by Lindon Leader, a graphic designer. It featured the company’s name in lowercase letters in blue and orange colors. The font was modern, and the letters were separated by a white space. The logo was simple and straightforward, conveying a sense of speed and efficiency.
The Evolution of the Logo
In 1994, FedEx decided to revamp its logo to reflect its growing global presence. The new logo featured a bold font with the company’s name in purple and orange colors. The letters were connected, and the white space was eliminated. The logo also included an arrow between the “E” and “x,” which symbolized speed, precision, and forward movement.
In 2016, FedEx once again updated its logo to reflect its commitment to innovation and sustainability. The new logo featured a more modern and streamlined font with the company’s name in purple and orange colors. The arrow was still present, but it was now hidden within the negative space between the letters “E” and “x.” This design gave the logo a more elegant and sophisticated look.
Conclusion
Over the years, the FedEx logo has undergone several changes, each reflecting the company’s growth, innovation, and commitment to excellence. From the simple and straightforward design of the original logo to the modern and streamlined look of the current logo, FedEx’s logo has evolved to reflect the company’s values and vision. It is an excellent example of how a logo can communicate a brand’s message and identity.
