Ethical clothing in the UK is back in the news. A recent article stated that Societal ethical brands account for 25% of the British retail market. The consumer is becoming more informed about where their clothes are coming from. This means that ethical brands are likely to stay on top of the fashion trend in the future. So, who will be the next celebrity to endorse ethical clothing?
Well, celebrities definitely play a huge role in our society. The fashion industry is one sector that has recently been taken on by the public eye. And proud to see these retailers and brands finally getting onto mainstream fashion despite the growing popularity of fast fashion worldwide.
One of the upcoming celebrity to jump on the ethical clothing UK bandwagon is none other than vegan queen Vegan Britain herself, Lily Photography. Her latest collection for Topman included ethical options such as her” Hemp & Ice” range,” Kyoto” collection, and her” Kyoto Collection” which utilizes bamboo fabric. She told The Daily Mail that she believes consumers should know they can have both “ethical goods” and also “organic goods”. In an interview, she went on to state that it was important to use sustainable fashion brands because these are “the real pioneers”.
Another celebrity to feature ethical clothing UK is disabilitylympian athlete, Sarah McEwan. She has also featured sustainable clothing workwear on the cover of her recent fashion book – “Slow Life”. Her book highlighted how she uses sustainable fabrics and how the labels behind these products did not receive any commercial support while preparing for the Olympics. Her aim was to raise awareness of the need for a sustainable clothing chain.
Recently the government in the UK announced an ethical clothing campaign to promote a sustainable Britain. Although many celebrities have lent their support, this is yet another example of major fashion companies being caught out promoting something that could have serious long-term consequences for the environment. An additional problem with most brands in this sector is the lack of communication and information sharing on the impact of their product on the environment. It is true that the majority of clothing production is done in countries where ethical production is not practiced, however, it is also worth remembering that the fashion industry is globally involved in reducing its carbon footprint.
The ethical clothing brands that have been successful in the past have done so by using ethical and fair working conditions wherever possible. For example, Phat Farm, one of the world’s biggest fashion labels, has been actively supporting the campaign to improve working conditions in the textile and clothing industry in developing countries. They supply their suppliers with fair-trade garments. As well as their own factories and outlets, they also provide labor training to their labor force and supply them with the education and information they need to improve their working conditions.
By purchasing Fair Trade brand clothing, you are helping to contribute to better working conditions for people who live in poverty. There is a huge demand for fair trade products in the UK market because of the high price of cotton and the problems that have been caused by the over-farming of cotton. Whilst the overall price of clothes may be affected by increased competition from Asian countries, consumers will benefit from paying a fair price for quality cotton, textiles, and clothing. There is an increased demand for all types of clothes, so there is always a supply chain running behind the scenes that benefit everyone.
By purchasing ethical clothing you are also contributing to better working conditions for people who live in poverty. There is a huge demand for ethical clothing in the UK market because of the high price of cotton. Whilst the overall price of clothes may be affected by increased competition from Asian countries, consumers will benefit from paying a fair price for quality cotton, textiles, and clothing. There is a growing demand for all types of clothes, so there is always a supply chain running behind the scenes that benefit everyone. By choosing vegan clothes, you are taking part in the process of building a better world for future generations.
