The difference good marketing can make

Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is as simple as that. Marketing is about communication with customers, and if you don’t know what they want or need, you won’t be in business long. Good marketing is also to some degree about being seen in the right place at the right time. It is a vital investment to make.

A vital service

Today’s transparent social media environment has dramatically shifted the rules of “doing good business,” and marketing leaders throughout the world are evolving to address new challenges and opportunities. The assumption of responsibility, the authenticity of purpose and the adoption of greater transparency are now critical to how any brand or business plays its proper role in society.

Its wider goal for a business

Marketing as a discipline involves all the actions a company undertakes to draw in customers and maintain relationships with them. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal. At its most basic level, marketing seeks to match a company’s products and services to customers who want access to those products. Matching products to customers ultimately ensures profitability. A good marketing agency will for sure advise on all of this.

You need to have a good product in the first instance

Product refers to an item or items the business plans to offer to customers. The product should seek to fulfill an absence in the market. Or they should fulfill consumer demand for a greater amount of a product already available. Before they can prepare an appropriate campaign, marketers need to understand what product is being sold. Also how it stands out from its competitors, whether the product can also be paired with a secondary product. Or if it can be paired with a product line, and whether there are substitute products in the market.


Promotion, the fourth P, is the integrated marketing communications campaign. In detail, promotion includes a variety of activities such as advertising, selling, sales promotions, public relations, direct marketing, sponsorship, and guerrilla marketing. To add to this, promotions vary depending on what stage of the product life cycle the product is in. Marketers understand that consumers associate a product’s price and distribution with its quality. Also they take this into account when devising the overall marketing strategy.


Marketing allows a company to target specific people it believes will benefit from its product or service. Sometimes, people know they have the need. Other times, they don’t realise it. Marketing enables a company to connect with a cohort of people that fit the demographic of who the company aims to serve. What is key though is you do take your time and treat it as an investment for the long term for you and your business.