What are SEO and its benefits?
SEO refers to Search Engine Optimization and drives more traffic towards the website by producing engaging content and backlinks. A website with more attractive information with optimized keywords that would meet the ideal client’s expectations and ranked the top on the search engine, boosting the sales of the online business website.
Benefits of SEO
1. SEO creates a good User Experience by delivering a website with the appropriate information, engaging photos, easy-to-scroll pages, and a mobile-friendly website. 2. SEO enhances brand awareness by promoting the business online to multiple channels. 3. SEO is cost-effective than PPC and holds the capability of increased ROI in a short span.
4. SEO increases the credibility of the brand by spreading the services of the brand online. 5. Improves the ranking of the website on search engines.
Types of SEO
On-Page SEOOn-page SEO focuses on a single webpage, and this specific SEO targets keyword research, content creation, and keyword optimization.
1. Off-Page SEO
This popular technique aims at improving the relationship of the website with other websites via active backlinks.
1. Technical SEO
This type of SEO deals with technical aspects like performance, site structure, confidentiality, crawl ability, and mobile compatibility.
What are SEM and its benefits?
SEM refers to Search Engine Marketing that enhances the web site’s popularity on social platforms like Google search engine through paid advertisements.
Benefits of SEM
SEM holds numerous benefits, among which few are listed below.
1. SEM promises spontaneous brand recognition by promoting the products via active ads on social media channels.
2. Since SEM is super-fast, there is a quick Return on Investment,
3. Helps to achieve business goals for small firms in the shortest possible time. 4. The final benefit is its cost-effectiveness compared to the traditional advertising model, and the ads can be restricted based on the owner’s requirement.
Difference between SEO and SEM
The primary difference between SEO and SEM is SEM works via a paid mode of advertising while SEO works via the traditional method without paying any money. However, both are productive techniques aimed at taking the business to new heights.
Conclusion
Although SEM has gained massive attention among businesses in recent times, SEO is the best as it aims at improving the performance and credibility of the website. For emerging businesses, SEO is a boon, as they need not invest money on paid ads. PPC is the alternate term for paid ads, and this aims at improving the credibility of the website by promoting the web pages on google. Many businesses initially invest in SEM’s and bear a huge loss if it does not drive more leads. Another alternative approach to investing smartly is to keep a limited number of ads and eliminate few if they work right. This is termed scaling in technical terms and is very beneficial for small businesses. SEO plays an active role in creating an identity for the brand and maintaining the same in the competitive market, while SEM promotes business via paid ads. To conclude, both techniques, when used together, can make brilliant advancements to the business.
We at Web training carry out dedicated webinars and sessions & certified digital marketing course in Hyderabad and online courses throughout the world to empower your knowledge on how to use them effectively for your business. All the main strategies of SEO and SEM are covered in the training session to help the applicants apply them in real life.
Author Bio
Name – Mohammed Azhar Uddin
Mohammed Azharuddin is the Founder of Web Trainings Academy and ITinfo Digital and Senior digital marketing trainer @ Web Trainings Academy. He has 14+ years of experience in training and digital marketing services.
