Are you looking to start a business? Are you trying to help grow one that you already own? If so, make sure to make branding a priority.
According to the Bureau of Labor Statistics, half of all businesses fail within five years of launching. After another five years, only around one-third of companies remain.
Quality brand marketing can help your company stay afloat and make a name for itself.
Today we’re going to look at how you can use product labeling to grow your brand. By the time you finish reading, you’ll know exactly how the right product labels can take your company to the next level.
Read on to learn all about how product labels can help with brand marketing.
Good Product Labeling Is Eye Catching
If you’re someone who enjoys drinking wine but isn’t necessarily a wine connoisseur, how do you decide which bottle to buy? You might look at things like alcohol content and the vintage, but there’s a good chance that you also look at the product label.
Consumers are much more likely to buy a bottle of wine if the label is eye-catching and attractive. The same goes for just about any product.
Today, almost all markets are over-saturated and full of competition. Besides having a quality product, the best way to stand out from the crowd is by creating a label that captures people’s attention.
Product Labels Can Make Consumers’ Lives Easier
Depending on which market your business operates in, you might also be able to use product labels to make consumers’ lives easier.
Consider the labels for products such as pasta and other types of food. Besides advertising the brand name, they also feature a section that explains how to cook the dish. Other products, such as toys, often describe how to use them.
Think about whether or not consumers could benefit from having some expert knowledge of your product. If they could, include it. Your customers will thank you later!
Product Label Design Tips
Alright, so having quality branded labels is important—that much is obvious. But isn’t product label design a complex and convoluted topic that requires years of training?
Not at all!
Let’s look at some of the basics you’ll want to keep in mind when creating the labeling and packaging for your products.
Consider the Size of the Label
Most businesses pay more attention to the design of the label than to its size. But make sure to put some thought into how big the product labels you end up using are.
Remember that in the world of design, less is more. It might seem tempting to print out a massive label covering your entire product, but that might not be the best course of action.
Consider going with something smaller, then using that space to really make the design of your label pop. Besides being eye-catching, this can also help keep label costs at a minimum.
To further cut down on costs, make sure you also work with a leading manufacturer.
Strike a Balance
When creating your labels, the two major aspects you’ll want to keep in mind are design and practicality.
Design refers to the aesthetic elements of your labels. This can be anything from fonts to colors (more on that later). As explained, your labels need to be attractive.
At the same time, you also want to make sure that your labels are practical. They need to convey information about your brand and your products to your consumers.
It’ll take some time to strike a balance between both of these elements. Don’t rush the creative process, and don’t be afraid of updating the labels later on.
Choose the Right Colors
The colors you choose play a big role in how people feel when they look at your product. This is because different colors cause us to feel different emotions.
Here are some of the feelings that different colors evoke:
- Red: Linked to passion and love, evokes some of the strongest feelings
- Blue: A calming color that evokes feelings of water, nature, and other soothing elements
- Green: Another calming and refreshing color that makes people think of trees and greenery
- Yellow: Bright and intense, yellow can grab people’s attention, but too much of it can be overbearing
- Black: Sophisticated and elegant, can also be drab and depressing in certain contexts
- White: Clean and simple, can also come across as stark and industrial in the wrong situations
If you find color psychology to be too complex, it might be worth it to work with
Ensure That Your Branded Labels Adhere to Your Brand Identity
You can make the best, most eye-catching labels in the world, but if they don’t resemble the other aspects of your brand, then they’ll appear disjointed and irrelevant.
The brand labels you use on your products need to match everything from your website to the products themselves. Consider using similar design elements to create a sense of continuity between the different aspects of your business.
Product Labeling Made Easy
Branding might seem like one of the more difficult parts of owning a business, but it doesn’t have to be. The truth is that you can find ways to further promote and market your brand with minimal effort.
Use the tips mentioned to help you make the most of product labeling. As this guide explains, it’s easy to do, and the payoff can be huge.
Are you looking to learn more about brand marketing? If so, take some time to check out the rest of our site for more helpful guides, tips, and explanations.